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Posted by Matt Osborn - 28 June, 2019

The Top 10 Reasons You Are Losing Organic Website Traffic

Wondering why your web traffic is dropping? Don’t worry. We’ve got you covered.

Your traffic could be dropping as a result of algorithm changes from search engines, or a change you made to your website design.

In this post, we’ve shared ten reasons your website traffic could be declining. Just keep reading to learn more.

If you are experiencing a drop in your website traffic, don’t panic but take your time to find out the cause.

There are various reasons for a decline in website traffic. Sometimes it could be caused by algorithm penalties, and ranking algorithms coming from search engines like Google.

The factors and many others we are about to share below can cause a great damage to your online business by causing a decline in organic traffic, as this translates to a loss of potential customers.

Website traffic is a vital aspect when it comes to businesses with an online presence. The more traffic you get, the higher the chances you get to create your brand’s awareness, build relationships, and hence make sales (CRO).

There are many ways to check the cause of the drop in your website traffic but the first step is to do an in-depth analysis.

This will give you an idea of why your traffic is dropping. In this article, we will compile a list of some common causes of a decline in traffic as shared by Joseph Mathews, a content writer at cheap custom essay writing services.

Let’s get started.


1. Google Algorithm Updates

Google has rolled many algorithm updates and tweaks throughout the years and continues to do so moving forward.

This is because there have been website users using black hat SEO to cheat search engines. Google is trying to provide users with improved end results.

The disturbing part is that Google doesn’t announce an update. This is why you need to make use of tools such as Mozcast and the SEMrush Sensor to diagnose website traffic loss.

This is the first step to find out whether your website has been hit by an Algorithm update. Once you identify the date when your website started sinking, you will need to see whether it was the same date when Google updated its algorithm.

Organic Website Traffic Mozcast

You can then view major Google algorithm releases and latest changes at Moz.


2. Poor Quality Content

Google first rolled out its algorithm called Panda in 2014 which hit on content quality.

Thousands of websites were affected by this update due to lack of quality content and many were penalized from ranking well.

The updated algorithm directly effected any content that was poorly written.

  • Is your website full of content that has lots of spelling mistakes and poor grammar?
  • Does it serve no use to the readers?

If your answer is yes to these two questions, then prepare to be punished by Google.

If your website has little or no content, then you rest assured you are going to face some rough times with search engines.

Good Content and SEO Google PandaSource

The same applies to when you write content based on the same topic. Ensure to publish content that is diverse and not with the same types of topics.


3. Duplicate Content 

Duplicate content can affect your website in several ways, such as weakening domain as well as page authority (PA).

Duplicate content can also affect user experience and metrics and hence hinder search crawlers on your website.

Most often, established E-commerce platforms aim at indexing everything on Google. This approach may be helpful for the time when the domain authority is high, but when it weakens, your site suffers. 

Duplicate Content issues on web traffice

Duplicate content is any content that is copied from other websites or content that is re-written and Google can detect this.

Whether you decide to duplicate content in some few pages or the entire website, it will adversely impact your traffic once you get penalized by search engines.


4. Lack of New Content

Google adores new content. Google loves to see you updating your website with useful, helpful, informative and fresh content for your users regularly.

If you published your last post like one year ago, it’s time to start writing new content. But remember for Google to love your fresh content, it must be quality and not duplicated.

Also, aim at publishing content with a higher word count, plus include targeted keywords without overusing them.

Content marketing and web traffic best practices

Another thing you must not forget when it comes to publishing new content is the use of effective images, keep your content engaging and compelling to the readers.


5. A Sluggish Website

How much time does your site take to load? Does it take more than 10 seconds to load?

If yes, then expect your traffic to drop significantly. Although downtime is expensive, a slow website is worse.

Page speed and organic web trafficeSource

People are no longer patient. No one is willing to wait for ages for your website to load. They will just navigate to other websites once they notice the sluggishness of your website.

To overcome this issue, always perform a site speed test on a regular basis, and monitor downtime using online tools.

Also, you can discuss the issue with your hosting provider since it could be emanating from their end. Don’t keep them waiting after you’ve attracted them with your organic marketing strategies.


6. High Bounce Rate

Poor quality content, duplicate content, look of fresh content and a slow website all contribute to high bounce rate.

Bounce rate is when a reader lands on your page reads the title and navigates away to other sites without spending time on your website.

Bounce rate has been attributed to the way Google ranks a webpage since the more readers spend time on your website, the more Google trusts your content and the more chances for your content to rank well.

Bounce rates and web trafficSource

Therefore, ensure to take care of all these factors to prevent your website traffic from dropping.


7. Broken Pages and Links

“Ooops... Error 404 Sorry, but the page you are looking for doesn't exist”

Ever experienced such an error message in your website? How many times? After experiencing it, have you had time to fix it or did you just ignore it?

Although ignorance can be a weapon sometimes, but not when it comes to digital marketing unless you are prepared to experience a huge drop in traffic.

Most often, you might happen to have some lost links or broken pages as a result of crawling issues or something of the sort. But when this issue grows, it can indicate a disaster on your website traffic when it comes to organic traffic and user experience. This will also result in a high bounce rate.


To overcome lost link and broken page problems, you should practice 301 redirects. This will help to redirect your traffic and search engines to a different URL from the one that is returning an error message.

Another way is to edit and repair the broken links and pages. Check for broken links and work on them before they affect your website traffic.


8. Website Redesign

Did you change your website domain? Let’s hope you implemented proper redirects, else, your readers will experience a 404-page error and this could make your site to lose your hard earned traffic. 

All your organic traffic can drop significantly if you don’t implement 301 redirects.


9 .Too Much Keyword-rich Anchor Texts

Are you abusing key anchor texts? If yes then be prepared for a website penalty by search engines.

Using too many important anchor texts directing readers to URL’s on your website, Google will term it as spam. So try to avoid overuse of keyword-rich anchor texts in your website.

keyword stuffing bad practicesSource


10. Server Overload

The last but not the least reason your traffic is dropping is server overload.

Web server overload is inevitable since your website may not be able to sustain an influx of traffic. So to overcome this issue, you should heighten your site and prepare for huge traffic to prevent downtime.


Final words

A drop in your website traffic may or may not emanate from your part only. There are numerous reasons that can cause this from happening.

However, these are the most common that we’ve identified. Our final word is to encourage you to optimize your website to provide great end user results.

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Topics: B2B eCommerce, Sales & Marketing, B2B Marketing