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What's holding CFOs back from digital finance initiatives


Posted by Matt Osborn - 16 December, 2019

5 Tips to Run a Successful eCommerce Business

With the dawn of the digital age, came the growth and expansion of online businesses, all trying to accomplish continued success. Some businesses have decided to become solely available online and conduct their services as an eCommerce business. The timing is perfect to get in on the booming ecommerce market and using these five tips will help you successfully run your eCommerce business from early on.

1.   Drive Traffic to Your Website 

This may seem like an obvious point; however, it is often overlooked by businesses. Many companies simply bank on consumers “finding” their way to the company website and hopefully reading through the information and goods or services being offered. This is far too passive if you are looking to succeed in business. 

The use of push notifications is a great option in reaching out to customers or potential Push notificationsbuyers and pointing them to your site through offers or promotions. Push notifications use“pop-ups” to make contact with potential clients quickly and have proven helpful in generating views to websites.

Advertising on partner web pages can drive traffic toyour website. Look for strategic partnerships that would compliment your business and purchase banners or small ads on their websites to reach a wider audience and have them clicking to visit your site.


2.   Be Available to Customers

If people are opting to shop online for goods or services, they don’t want to feel isolated completely. The option to contact you and your support team should always be available. You should list phone numbers, toll-free if possible, e-mail addresses and even snail mail address for those who prefer written correspondence.

It is not enough to just list this information and provide links, you need to ensure customers receive a prompt reply (preferably within one day). Customer satisfaction goes a long way in continued success.


3.   Give Thorough Information

As a consumer, there is nothing more frustrating than logging in to a business website and finding very little information about the goods or services offered. The point of online business is to eliminate a trip to a brick and mortar location. Detail each item well because people want to know what they are buying.

Consumers also want to know whom they are buying from. It is a good idea to give a concise description of your company and where you operate, how you got started, and experience in the field.


4.   Visual Appeal 

visual appealYou may not realize the necessity of visual appeal on a successful business. A customer can become overwhelmed with many graphics and cluttered pages, making it less likely to stay and/or buy your goods or order your services. Keep things plain yet pleasing to the eye. Spend some money on having a practical website designer take over and give your business an amazing online presence that will attract and keep consumers attention long enough for them to decide to use your service or buy your product.


5.   Mobile-Friendly Content

Have you ever tried to access a website on your phone, only to get a message that the content is not available? Then you know, as a customer, how frustrating it is, especially if you don’t have access to a computer.

Modern communication technology illustration with mobile phone and high tech backgroundWith more and more people accessing information online via smartphones and tablets, it is absolutely key that your business page is mobile-friendly. If you are not sure how to do this, you need to hire a professional to ensure you are up and running for mobile devices. This includes being able to contact your business through simple clickable links.


Get Started

It is very easy to get lost in the shuffle of the online world. Ecommerce is a booming business, making it imperative for every type of organization or service to have a website. To make your business stand out amongst the masses, you must stay competitive. These five tips will help you run a successful eCommerce business, leading you on a successful growth path. 

By skimping out on these key points, you will be causing your business to suffer and lose out on potential sales. This loss of sales will inevitably affect your bottom line negatively and may even threaten to put you out of business.

Get started with the digital transformation with these tips and pointers and you should see more traffic visiting your website and ordering your product or services. This will cause you to generate more sales as customers become satisfied with their transactions and spread the word. Stay on top of current trends and keep with practicing these tips to keep your business running successfully. 


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