One cannot run a successful business without mapping out their marketing strategies.
However, before you map out your marketing strategies, you must be aware of what your competitors are doing. Marketers regularly analyze the market trends have an edge over other professionals.
Therefore, today we will discuss some of the most important upcoming B2B marketing trends.
Applying these b2b marketing trends can do wonders for your business and will help you acquire more customers.
So, read on to find out!
1. Change Your Prospects’ Perception Of The Company
Enterprises use various means to change a prospect’s perception of their brand.
They need to worry about how their customers and prospects perceive the brand because it is something that will forever be attached to it.
Just analyze the perception people have of some of the biggest brands in the world.
Apple is perceived as an innovative brand, which always launches the next big product.
IKEA is known for its reasonably priced, yet durable furniture for common masses.
Hermès is a high-end luxury fashion brand worn by people who exude class.
Now, when you think of any product from the aforementioned companies, you automatically envision an image in your mind. If it’s from Hermès, it’ll be dignified and classy. If it’s from Apple, it will be innovative.
This brand image is created by Perception management. It is perception management that helps you channel the emotions, and conclusions of your prospect in the direction you want.
The process of perception management includes the selective use of available dataset. The things are projected in the way the marketers want. This makes it easier for them to sell their product.
Perception management is highly prevalent in the political arena. The political candidates create a perception using data manipulation and rhetorical narrative, which is nothing but perception management. Using this process, civilians are made to believe what the politicians want them to believe.
In the end, it boils down to one thing - perception sells, not the product!
2. Combining Marketing With Sales
Despite the fact that both the marketing and sales department are interlinked with each other, many businesses still have trouble aligning them.
However, as the times change, this also has to change for better work-experience and more productivity. Therefore, more and more professionals are emphasizing the importance of aligning marketing with sales.
When these two departments work in sync with each other, it paves the way for better understanding of the target audience and their journey.
3. Influencer Marketing
Influencer marketing is basically an extension of social media marketing.
There are people on social media, boasting of vast following, who can promote your products and actually have a clout amid their fans.
More and more brands are reaching out to these influencers to get them to promote their product.
We all know that connecting with an A list celebrity is not an easy feat. And let’s say, you somehow connect with them, but how would you shell out the budget to afford them?
These social influencers are famous amid their audience. The best part is that they are more relatable than any other hotshot celebrity because they are regular people.
However, you need to connect with the influencers who are relevant to your domain. For example, if you are promoting your tech product, then you contact a tech blogger, or tech influencer. There are all sorts of social media influencers out there - from beauty bloggers to marketing gurus and more.
4. Artificial Intelligence
It isn’t exactly a new B2B marketing trend. That said, Artificial Intelligence will continue to have an upward trajectory in 2019 as well.
From LiveChat improving your customer service to scheduling your social media posts, AI automates your marketing process and makes it a lot more productive. Now, the time that you spent on all these things, can be spent on something that actually needs human touch.
Marketers primarily want to use AI for content research, data analysis, personalization and more.
Marketers who aren’t leveraging AI in their marketing strategies, should start educating themselves and their team to use AI without delaying any further. It is likely to give you a huge edge over your competitors.
5. Leverage LinkedIn
You have so many social media platforms at your disposal, but nothing works better B2B marketing than LinkedIn.
In fact, LinkedIn is touted to be the most sought after platform for B2B content creation and distribution, followed by Twitter and Facebook.
Connecting with potential B2B leads on Linkedin is not only easy, but you can also increase your conversion rate by interacting with them.
Beef up your LinkedIn marketing today and make your presence known amid your target B2B audience.
So, these were some of the most common marketing trends that you cannot afford to avoid.
Staying up-to-date with the latest B2B marketing trend is important. Otherwise, you will get left behind by your contemporaries.
Keep analyzing the current marketing trends and their success rate, and then adopt them accordingly.
What are B2B digital marketing trends for 2019?
- Change the perception of the company
- Combine sales and marketing
- Influencer Marketing
- The use of AI
- Use LinkedIn