How Business Owners Handle Market Uncertainty

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Posted by George Draper - 08 March, 2019

5 Ways to You Can Bring Life to Old Blogs

Every businessman wants to generate more traffic on their website which can help them to get quality leads.

Here’s the truth: One way to do that is by constantly uploading new content on the website blog.

But, unfortunately after some time it becomes tiring to come up with new ideas, especially when it comes to restricting yourself to a particular industry using local SEO techniques.

Check this out: This is where it is important to create evergreen content that can be useful even after several years of publishing. 

You may not want to read this, but here we go…..The challenge is that not many people are aware of the ways to create evergreen content. One way to do that is by rejuvenating your old blogs to help them drive more traffic on their website.

If you are one of them and are looking to drive more website traffic, then we have a solution for you.

old blogs

After reading this write-up, you will be able to rejuvenate your old blogs which will help in increasing the visibility of your website. This will in turn, result in better lead generation opportunities ultimately leading to more revenue generation for your business.

Keep reading: In the forthcoming sections, we will showcase different ways which will help you to rejuvenate your old blogs in the best possible ways to drive home an advantage for your business.

But, before we focus our attention on these pointers it is important to learn why is it important for us to address our old blog posts?

Let us find out the answer through these pointers mentioned below:

There are several websites where there are lots of blogs being written on a daily basis. If their entire focus is on quantity rather than quality, thousands of blogs become buried, including the evergreen blogs which makes it harder to address the need to keep a track of the inventory of their content. 

If you have a technical background, it will become easier for you to understand this point. Depending on the scale of old blogs that you’re dealing with, pruning back the number of blogs can increase the crawl efficiency of search engines.

For example; If Google has to crawl 500 URLs to find 100 good blogs, they will take a note of that and will not spend as much time in exploring your content in the near future. 

From the marketing point of view, your blog represents your brand, and improving the quality of the content of your blog post is one of the ways to ensure that your readers perceive you as an authority in your industry. By optimizing and curating your existing content, it is possible for you to divert your attention on clear objectives. This ensures that your blog posts are easily searchable on reputed search engines like Google. It also provides great value to your readers.

Now, that you are aware about the need to address your old blog posts, as promised let us look at the different ways to rejuvenate your old blogs to drive home an advantage for your business:

 

Give a fresh spin to your old blogs by presenting them in a new format to attract more eyeballs

Here’s the deal: You might have heard the proverb “Old wine in new bottles”. The same thing applies to your old  blogs. If you find that your old blogs were able to drive more website traffic in the past and were quite popular now is the time to drive home the advantage.

Did you know that a huge number of people don’t like to read? 

They might occasionally scroll through bite-sized posts now and then, but if given a choice they will love to see a video or get an audiobook to get relevant information. This means that there is a bigger audience online that has not been tapped through your old blog post yet. 

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Keep reading: This is your chance to use the content of your pre-existing blog and convert it into a video, infographic, slideshow or even a podcast. This way you will not only present your blog post in a new format, but you will also be able to publish the content on various websites, with a backlink to your website which will give more eyeballs to your older content. 

You might think to yourself…..It is daunting to dabble with video or audio as you do not have a high-quality recording voice. 

No worries as you do not have to do everything yourself. There are people out there who can be hired to provide their recorded voice or generate high quality video.

For example, you can hire a voice actor on Fiverr to narrate your blog post - this way you will have a podcast episode ready.

Similarly, you can find a person who can transform your old blog post into PowerPoint Presentation and you will have a Slideshow ready to be shared on SlideShare.

The best part? It is even possible for you to amalgamate your podcast with your slides and surprise….surprise you have your video ready. 

Now: promote the new format on platforms that are specialized for it. For example; you can post videos on YouTube and Vimeo.

 

Redecorate your old blogs in a new packaging to ensure maximum website traffic

Here’s the truth: You might have seen cars losing their shine once they are driven for 5 years. The question is whether you throw it in the junkyard and buy a new one or paint the car and keep driving it?

Keep reading: If you are someone who cares about money your answer will be to paint the car.

In the same way there are times when you need to use your old blogs by giving them a new packaging.

Every time it won’t be possible for you to create brand-new content for your blogs.

There will be times when you simply need to redecorate your old blogs in a new packaging by changing the date of publication.

 What’s the bottom line here? You can do this by:

  • Adding new graphs, screenshots, images and other visuals in the contents;
  • Getting rid of old obsolete information that does not make sense in the current times;
  • Adding value to your old new blog post through a content upgrade;
  • Adding current examples;
  • Adding new tips;
  • Creating a new and improved headline.

Keep reading: There will be times when your old blog post will not require much updating.

While at times you will have to add images and other visuals in the content to make it visually appealing.

What’s the bottom line here? Take your call and ensure that you use the best strategy to redecorate your old blog post in a new packaging to increase the website traffic.

 

Have a dedicated page to showcase your high-performing old blog posts to attract the attention of the visitors and keep them hooked for a long duration 

Here’s the truth: Every creative person has created a masterpiece that makes it stand out from the rest.

But, the problem is most of these so called masterpieces get buried in the archives.

Your job is to ensure that all the old blogs which are high-performing and quality-driven are easy to find for the visitors. 

This can create an excellent impression in the minds of your visitors and they will start perceiving you as an industry expert.

The best part? You can do this for your old blog posts that are highly qualitative and well-driven.

Create a dedicated page that showcases your best blogs….This can be your old blog posts or new.

banner-772x250Source

For example; Check out..Smart Blogger’s Start Here page linked in the menu bar. 

You can have 30 high-quality blogs compiled into a single page which makes it easy to find for the visitors. They can then spend hours admiring them one at a time.

 

Take a single idea from your old blogs and transform it into an altogether new blog to attract more visitors 

With the emergence of DC in the superhero movies, we saw that, first of all they made Justice League, where they introduced lesser known heroes and now they are creating movies for these so-called lesser known heroes like Aquaman, SHAZAM! amongst others.

Here’s the deal: The same thing can be applied to your old blogs in an expanded list form.

Take one idea at a time and create an altogether new blog out of it.

Keep reading: Sometimes it will not be possible for you to get new ideas easily during such times you need to brainstorm a little and you will definitely get your breakthrough idea.

Now: If you do not want to create individual blogs out of the old list post you can turn the subject of the old blog and re-publish it from a new point of view.

 

Create internal links of your old blogs in your new blogs to generate organic website traffic 

Here’s the truth: This is a tried and tested strategy that has resulted in lots of websites gaining traffic.

Blog Strategy

If you link your highly successful old blogs to your new blogs it helps in generating a positive perception in the minds of the readers.

Why is this important? It will slowly but gradually project you as an industry leader and generate organic traffic.

What’s the bottom line here? Always ensure that you use the right anchors for organic links; the more interesting they are, the better are the chances of the readers to view them.

 

Final Thoughts

Once you have made appropriate changes in your old post by practically implementing the different ways mentioned in this blog it is time to keep a tap on the changes.

Here’s the deal: Watch out for the organic traffic to your blog site.

Always remember that no matter how many changes you make in your old blogs, it will take a few months for Google to update the rankings and relevance of your updated content. So, the best policy to update, monitor and promote your old blogs in the best possible way and leave the rest to Google search engine.

In case you need any help in rejuvenating your old blogs, contact us today and we will gladly assist you in increasing your website traffic.

Summary


How to get more traffic out of old blogs: 

  • Give a fresh spin to your old blogs by presenting them in a new format to attract more eyeballs
  • Redecorate your old blogs in a new packaging to ensure maximum website traffic
  • Have a dedicated page to showcase your high-performing old blog posts to attract the attention of the visitors and keep them hooked for a long duration 
  • Take a single idea from your old blogs and transform it into an altogether new blog to attract more visitors 
  • Create internal links of your old blogs in your new blogs to generate organic website traffic 

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Topics: Sales & Marketing, B2B Marketing, B2B eCommerce