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Posted by Brian Thomas - 06 June, 2019

6 Ways to Boost Your Magento Conversion Rate

Creating and running the perfect eCommerce website can be a challenge even for experienced retailers. A competitive market and unlimited options to choose from are the main reasons behind this.

Due to this, marketers and website owners have to utilize every tool at their disposal. Magento is one such ecommerce platform that helps you tackle conversion killers.

In this article, we’ll discuss 6 conversion killers and the way Magento neutralizes them.

1. Not knowing what your visitors want

Every retailer and marketer must follow the trends within their audience. With Magento, you can use the search function, along with Magento reporting.

You should look through the search statistics on a regular basis. While going through the results, look for high volume items and misspelled phrases.

Magento gives you to the option of controlling what your users see. Calibrate search results for the top items and include misspellings.

The search logic is highly customizable, so don’t forget to change it up regularly. Additionally, check if product searches lead to the best possible results. If not, redirect them.


2. A search that is too long 

When a visitor reaches your website, the average page visit time comes into play. The visitors mostly wish to find the desired product as quickly as possible.

Websites with inefficient search functions suffer greatly with a high bounce rate.

To increase your conversions and rank higher in SEO, optimize your website’s search function. “Magento can help you accomplish this with the auto-complete feature tell” – tells Dan Mien, AssignmentGeek expert.

When visitors reach a product page via autocomplete, they are 6 times more likely to score a conversion. Enhance the autocomplete function to link directly to products. Include partial names, letters, and misspellings. This will shorten the average search time and boost your conversions on a daily basis.


3. Not having a backup plan

Sometimes, the best way to utilize your Magento site is to integrate it with another tool. By doing so, you can gain the unique opportunity to monitor your site’s search queries. 

The more source you have, the better are the chances for you to increase the conversion rate. Therefore, you should connect Magento search with Google Analytics.

Queries will appear in Analytics, and you can compare data from two sources. This is an efficient way of gathering information about common misspellings. Before using any data, you have to verify it. 

Combining Magento and Google Analytics allows you to utilize available information better. From that point onwards, you can precisely redirect every customer.


4. A lack of filters

Users hate going through millions of search results to reach what they are searching for. Most modern search features include results that even partially contain one or more keywords.

The idea to serve all range of products to a customer without offering any filter effects the conversion rate negatively. For every eCommerce websites, Magento gives the opportunity to create a multitude of custom search filters.

If a person is looking for clothing, they must be able to filter by size, color, gender, type, price and much more. With just a few clicks, visitors won’t be required to scroll through mostly irrelevant products.

Your conversion rate will rise because people can get what they want, whenever they want. Magento search filters are a shortcut to more conversions.


5. No semantic search options

Sometimes, you won’t have visitors that are looking for a particular product. Instead, they will enter a multi-word description that might lead them to a suitable product.

Many websites disregard this method of search, and their conversion rate suffers. Magento helps you with the custom search options.

Again, you can combine this feature with Magento reports or Google Analytics. When you see the most frequent long-tail search queries and subsequent clicks, you can target each product better.

It’s a form of autocomplete, but with a direct lead through a path. Devote time to long-tail keywords to enhance your search feature and increase your conversion rate.


6. Duplicate content

A common problem for many Magento stores is the appearance of duplicate content. The thing that appears repeatedly may leave a bad impression on customers.

The most common cause of this occurrence is when you apply discounts and change tags or filters. To get rid of it, follow this path: Stores > Configuration > Catalog. In the SEO section, set Canonical LINK Meta Tags for Categories and Products to the option Yes.

Without duplicate content, your site will be cleaner and much more appealing. As this affects your SEO as well, people will come across your website more frequently.


Concluding thoughts

Magento is an excellent Website creation platform. Developers, store owners, and customer love it because of its easy-to-use interface and a multitude of options. Search problems and low conversion rates can easily be solved with Magento’s many options. With such devotion to detail, customers will be satisfied with the state of your eCommerce website.


Top reasons to have a low Magento conversion rate:

  1. Not knowing what your visitors want
  2. A search that is too long 
  3. Not having a backup plan
  4. A lack of filters
  5. No semantic search options
  6. Duplicate content

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Topics: B2B eCommerce, Magento, Sales & Marketing, B2B Marketing

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