Creating an online presence is often associated with the desire to reach global audiences, and your SEO efforts are naturally affected by this mindset. However, what happens when you need to find the nearest pet-friendly café to set up a meeting with your client? Or if you want to hire a catering company for your next business event? Chances are, if you’re in London, you won’t be hiring or perusing through catering listings in Hong Kong.
In fact, Google has picked up a growing trend among its users – 46% of all Google searches are local, and with a tendency to become even more prevalent. Add to that the fact that 78% of local mobile searches end up in a purchase the very same day, and you have all the incentive you need to start thinking local
Discovering what your local audience prefers to learn about and which language they use when searching for content should shape your content strategy from the get-go. Focus on audience segmentation to create your typical reader personas and adjust your website content and social media posts accordingly.
In addition to writing for your
Back to basics – your legal details
Most business owners underestimate the power of their branding essentials, from their company name to the details such as their address, phone and domain name. However, this has little to do with your customers, who are perfectly able to find your address if they are genuinely interested in visiting your office. These details matter for the search engines to verify your existence on multiple levels, so your on-site information needs to stay consistent in every aspect.
That is why it’s crucial that you start with your company registration, choose the domain name, and company name to keep your brand presentation consistent. Then move on to making your NAP listings (your name, address, and phone number) uniform on all of your websites, social media sites, and business citations. That way, every search engine will recognize you as a valid, trustworthy legal entity and make sure you come up in the top search results for those looking for your services.
Make your business known
Once you have covered the basics, you can pass on your details to other valid business directories that will confirm your existence and boost your reputation in the eyes of search engines and your potential clients. You can consider various platforms, such as Bing, Google My Business, Yelp, and similar websites where you sometimes have opportunities to receive reviews.
The more your company name appears online, the
Reviews are all the rage
While we’re on the subject of
For example, Google + reviews enable your potential clients to see your ratings the moment you show on in their search results, while they can read more on sites such as Yelp. Brace yourself for negative comments as well, but use them to improve your business operations and create a conversation with your customers.
Send the right social signals
Many SEO experts will instantly tell you that search engines such as Google don’t rely on social
Social media reviews are the number-one place for many people to check before making their purchase decision. The same goes for doing business – they will tap into their social circles and see who among their associates puts their
To help your local SEO, try using the local citation list below:
About the Author: Emma is a digital marketer and blogger from Sydney. After getting a marketing degree she started working with Australian startups on business and marketing development. Emma writes for many relevant, industry related online publications and does a job of an Executive Editor at Bizzmark blog and a guest lecturer at Melbourne University. Interested in marketing, startups and latest business trends.