The number of people using mobile gadgets to access social media or do online shopping is continually growing. For businesses, providing customers an engaging and flawless experience on mobile gives them a significant advantage over their competitors. There are many ways that an excellent mobile app can help e-commerce businesses, including an increase in revenues by bringing a new revenue stream, enhancing engagement, and widening brand awareness.
But building an app can be a scary task since you may be thinking about the costs of hiring a technical team and the long time needed to complete it. But did you know that you can build your app at a minimum cost in just a matter of weeks? Well, here are the steps to create your mobile e-commerce application using a reliable app builder.
Determine your objectives with the mobile app
First, you want to determine your goals in creating an app. For example, you may want to build a mobile app for your e-commerce shopping business that offers various payment methods and one that will alert customers of the latest sales. Or if you are in the food delivery business, you may want to build an app that will allow your customers to order meals for delivery.
The next steps to do will depend on your objectives. Your app should have two primary considerations: engaging your audience and improving your business. Your app should let your audience know what to expect from the app. If they don’t know what the app will provide them, they’ll leave.
Now to improve your business, it could be helpful to determine the following:
- What areas in your business need improvement?
- How will your mobile app help solve that problem?
- What are the possible results?
Plan your app functionality and features
Plan the functionalities and features that will help you achieve the solutions and results that you determined from the previous step. Write the features that you believe will bring value to the app and make this your guide in making the app. Some features that you may integrate into your app include:
- Contact us
- Payment options
- Social sharing
- Push notifications
- Customer feedback
Know your competitors
Now that you already know what you want in your app, research on successful competitors and check what they are doing to help customers achieve similar goals. Do not just focus on local competitors, but check businesses in your industry in various places. This can help ignite new ideas or even address existing gaps in the market.
Establish wireframes and use cases
The next step is to put together the previous steps to wireframe your app. Wireframing is a visual guide that represents your e-commerce app’s layout. It also considers the flow between the screens without the graphic elements and visual design. It connects your thoughts and the final app before the technical part begins.
The wireframe is constrained by the use cases, which are specific tasks that users can accomplish with your app. You can create wireframes online and offline. For online wire-framing, you can use special tools like Gliffy or Fluid UI and Adobe Suite. If you want to do it offline, you can use templates from SneakPeekIt or a blank paper and pen.
Choose your template and begin sketching. Use one wireframe for every use case, and it should signify the whole screen flow a user should see right from opening the app until they’ve accomplished their goal.
Testing your app’s wireframes will help examine the use cases, check for any hiccups, and evaluate the ease of the mobile app’s processes. You can use a tool such as Invision to make the wireframes interactive. Here, you can put screens together and link actions in simulating the actual use of the app.
Revise and test
Here’s how you can do this:
- Gather feedback and group similar ones.
- Sort the feedback accordingly and create a list of revisions and updates needed in the wireframe.
- Implement the changes and make the wireframes ready for another testing by checking that all problems are resolved.
- Test again.
- Once you’re happy with the feedback, it’s time to move to the next step.
Select a development path
You have two choices:
- Use a programming language in coding the app.
- Use an app building platform in creating the app such as BuildFire.
This step will largely depend on your budget. For less than $10,000 you can build an app using an app building platform, or you can work together with developers who will design your app. You can expect to keep the app running for a budget of less than $100 each month.
- Build the app. This is where the technicalities officially begin. You will collaborate with designers and developers if you choose to build the app through an app builder framework. If you have decided to use an app building platform, you are in for a treat. In both ways, you will see your ideas come to life; closely observe each step to ensure consistency in your goals and the final product.
- Test the mobile app. After development, the app is now ready for its actual testing. This step will help ensure that the user experience is intuitive and that there are no bugs. You can then refine the app to help achieve the goals you wanted right from the start.
- Launch the app. Now is your chance to let the whole world know about your new mobile app. Here, you will submit the app to the appropriate app store. You can also promote your apps via your website, email, and social media.
Building an e-commerce mobile app will increase awareness of your brand and promote convenience in accessing your business. With specific goals in mind, building an e-commerce app for B2B transactions can be done in a few weeks. With minimal cost, it is possible to build an app aligned with your business’ vision while providing a smooth user experience.
How can you create an ecommerce mobile app for B2B payments?
- Determine objections
- Plan functionality and features
- Know your competitors
- Establish wireframes
- Review and test
- Select a development path