When you need to rent a generator, carpet cleaner, or other home-care equipment, you visit your local hardware store. But what happens when a business needs to
We caught up with Salter to learn what it takes to meet the needs of dozens of B2B companies from a variety of industries.
were B2B renters and suppliers having that inspired you to create this marketplace?
In the construction space, equipment rental is a well-established market with suppliers in every town. If you need to rent a standard piece of equipment, it’s not hard to find multiple companies near you who have it. But step into almost any other commercial market, and it’s a much different story.
If you need to rent specialty equipment in other markets and fields, like laboratory equipment, engineering supplies, audio-visual gear, surveying tools, refrigeration, film production equipment, and more, where do you find it?
Not surprisingly, many professionals that need specialty equipment start by searching online. But finding a reliable supplier that has the exact equipment required, available for rent or lease during the
B2B eCommerce is a new frontier in many industries because people still see purchasing as needing a face-to-face interaction.
Are you this same thought process in the renting/leasing seeing industry too?
We are supporting equipment rentals across 30-plus industry verticals. From our perspective, B2B eCommerce is a new frontier in a large percentage of those industries. We feel that if a professional has a face-to-face relationship with a supplier, then our tech adds no value. We aren't interested in replacing strong business relationships. But when there is no existing relationship, KWIPPED is
Today, even old-school businesses have started using some form of digital transformation by beginning their searches on the Internet. As the workforce continues to grow younger, online sourcing solutions like
What have been some of the most significant obstacles in
making this business?
So far, I’d say resources. Supporting equipment rentals and leases across 30-plus unique business industries is a bit like running 30-plus individual businesses. In each market, we have
With so many different industries covered by your marketplace, what tactics have you used to market to all of them adequately? Are there some industries that are quicker to adopt this strategy?
We are focusing more time and resources on proactively marketing to specific industries, professions and organizations than others.
Early on, a
We’ve also come to understand that the number one reason businesses and professionals choose to rent equipment is that many of them are doing contract work for another
It makes sense that individual contractors would rent equipment, but are you seeing adoption from larger enterprises?
That’s something we were wondering about too when we first launched. But the reality is that we’ve seen incredible enterprise adoption. Our registered users include a
KWIPPED is an online B2B equipment rental and leasing marketplace that empowers businesses and professionals to rent or lease equipment from other qualified businesses and professionals that have equipment inventory available to rent. Our platform accounts for every aspect of the rental and leasing processes including: smart search of our massive inventory database, competitive supplier quoting engine, renter-supplier direct messaging, scheduling, shipping logistics, insurance, security deposits and payment management. Users can search for virtually any make or model of equipment acros 30+ industries, submit a single request and receive custom quotes from multiple suppliers for side-by-side comparison. A sourcing and decisioning process that once took days or weeks of research can now be accomplished in minutes with a few mouse clicks or smartphone taps.