B2B marketing is different from B2C marketing. Instead of targeting regular customers, marketers must target other business entities. This requires an entirely different strategy and approach.
Link building can help you develop a good reputation in the industry and improve your ranking. A good link building strategy requires time and a good plan. It is important to use valid and legal techniques to get the best results and protect your reputation. Here are ten tips can that boost your B2B SEO through good link building:
Optimize and Secure Your Website
Before you start the link building process, it is important to optimize and secure your website. This process involves improving the quality of your website so It can live up standards established by Google.
These optimizations include:
- Improving website load times and speed.
- Making sure the site is secure with HTTPS.
- Checking the content for any flaws like grammatical or spelling errors.
- Making sure the website is optimized for the mobile platform.
It is also important to ensure the site provides a good user experience to all visitors. A trustworthy website will have more links from good-quality sources.
Affiliate linking is the easiest way to establish a link profile. You can ask friends and colleagues with good-quality websites to place links to your content on their platform. You can then return the favor by placing your content on their website.
This isn’t a complete link profile and you will eventually have to approach other high-authority websites for links. But it is a good foundation and it is easy to establish. They can bring traffic while you work on expanding the link portfolio.
Make sure the links are legitimate and relevant.
For example, if you’re a clothing retailer and your friend is a dentist, don’t place affiliate links on each other’s website. This ensures your website isn’t penalized for posting deceptive content.
Build a Network of Trusted Bloggers
Successful bloggers command a large audience and can influence purchase behavior.
An established network of bloggers can help provide consistent traffic to your website. Large blogs often struggle to keep up with the demand for content.
They welcome business owners and other professionals for guest posting.
Here’s what you can do:
- Search for good quality blogs in your industry.
- Engage content creators of the blogs through comments and discussions.
- Approach the blog owners directly to ask them if they will be willing to link to your content or allow guest posts.
These factors will allow you to build relationships with influencers.
A good working relationship can help you introduce different forms of content like interviews, podcasts with dialogue, etc.
Short and sweet articles have their place, but they won't attract many backlinks. If you want links from trustworthy websites, you need to create a link-worthy asset. This asset usually includes:
- Solid data-backed facts
- Statistics and percentages
- Graphics and charts
- Survey results and original research
The idea is to create something unique and informative. If your content has a great deal of value and new information, it will attract more links.
This is especially vital in the B2B community because business owners are always on the hunt for factual information.
Content pieces that have more than a thousand words have a higher chance of attracting links.
At a minimum, you need to have around 300 words in a post for Google to consider it in the rankings.
Articles with more than 2,500 words enjoy some of the best rankings. Unfortunately, these long-form articles require intensive research and great writing skills.
Content ranging from 1,000 to 1,600 words is suitable.
Study Viral or Successful Content
If you have had successful link-worthy assets in the past, study that content carefully.
They provide insight into what your target audiences prefer. This successful post can still offer benefits. Here are some tips on what you can do with them:
- Create an infographic based on a successful blog post.
- Update or create a similar post with new information and research. For example, if you have a great post suitable for 2016, rewrite it and make changes that will ensure it is suitable for 2019.
- Reach out to websites that have linked to the post and point out related content to them.
- Make note of all the things you did right and incorporate them into your future content strategy.
You can also study content with poor performance to understand what went wrong. That will help you avoid the mistakes in the future.
Check Links to Competitors
Check your competitor’s content and backlinks to determine who has linked to them. You can then reach out to these websites and ask them to look at your content.
In most cases, the sites will be willing to link with you if they have linked with your competitors.
This means you don’t have to start finding prospective websites from scratch and have a good target in mind.
Send out Mass Emails
Websites with successful link building strategies will send out emails with their content link to 100s, if not 1000s of platforms. It might sound intimidating to do this for every article, but the process can help improve visibility.
There are many software tools available in the market to help you send these invites out. You won’t need to send them out manually.
Look for Sites That Already Mention Your Brand
Some publications will mention your brand or products but fail to link your website in their content.
These are ideal targets for link building strategies.
You can approach the website owners and ask them to add a link to your website in their content.
Most website owners tend to grant such requests because it’s only a matter of adding a hyperlink to already written content.
You can find which websites mention your brand name or products by setting up an alert for them. Google Alerts is a great tool for this purpose.
Create Appealing Visual Content
Around 65% of humans are visual learners, which is why visual content is so popular.
Pieces like videos, infographics, animations, GIFs, memes, etc, provide ample information in a short amount of time.
Make sure you create visual content for your blog regularly. That will add some variety to your content strategy and attract links from great websites.
People focus on inbound links or backlinking while building their content marketing strategy.
It’s not a good idea to ignore the power of internal linking. Google weighs internal and external links differently, but they’re both important.
Internal links provide visitors with more information and encourage them to stay longer on your website.
That can help improve the conversion rates.
These tips can help you develop a good link profile and develop a good reputation in the B2B field. If you use white hat techniques and remain consistent with the quality of content, it is possible to gain a lot of visibility.
What are the top backlinking strategies?
- Optimize and Secure Your Website
- Affiliate Linking
- Build a Network of Trusted Bloggers
- Long-Form Content
- Study Viral or Successful Content
- Check Links to Competitors
- Send out Mass Emails
- Look for Sites That Already Mention Your Brand
- Create Appealing Visual Content
- Internal Links
About the Author: Lalit Sharma is the Founder & CEO of Ranking By SEO. He has been working in SEO industry since 2005. He can be seen contributing to SEMrush, Social Media Today, and Entrepreneur etc...