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Top Trends That Might Shape Your B2B Strategy

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Posted by Brian Thomas - 06 June, 2019

Do I need an SSL Certificate for my B2B Website?

Does a bank locker need a lock? Does your car need a lock? Anything precious and valuable must be secured with a safety mechanism. It is an unsaid rule of the world we live in.

That said, do B2B websites need a SSL certificate? Yes, yes and yes!

"Why" you ask?

 These are the bad times, the worst times, and the most vulnerable times ever in the history of the internet.

If you own a B2B website or are in the works to bring one to life, you must take SSL certificates seriously. 

I'll tell you why. I'll give you not one but 4 reasons as to why your B2B website, or for the matter any B2B website needs a SSL certificate.

Customer Data Needs Top Notch Security

B2C or B2B, customers are extremely conscious about how their data is treated by their vendors. So, as a B2B vendor, there is one thumb rule that you must follow - if you collect it, protect it.

Given the fact that small businesses are easy targets for hackers, ensuring customer data security is paramount. There is also the element of trust. Customers trust those B2B enterprises who take customer data security seriously. It is no wonder that the global cyber security market is pegged to touch $300 Billion by 2024.

Your Business Must Comply with GDPR

GDPR stands for General Data Protection Regulation. It came into existence of May 25th 2018. The regulation was enacted to address security issues that arise while exporting personal data outside EU and EEA regions.

The law puts into place stringent regulations that demand B2B players to take serious security measures to handle customer data. Failure to comply with the regulations could result in hefty fine that amounts to 4% of annual global turnover or €20 Million whichever is greater. 

There are two possible outcomes — both negative — if you do not comply with GDPR. First, there is the risk of being fined heavily which could affect your bottom line negatively. Second, the market reputation that your business has as well as trust that customer places on your business could go for a toss due to negative press. To avoid such sticky situations, it is better to comply with GDPR.

Having a SSL certificate is a fundamental way of proving that your business complies with the terms of GDPR. 

B2B eCommerce needs SEO power

According to Google, at least 89% of B2B researchers use the internet to gather information before making a purchase decision. Also, organic search leads provide 14.6% close rate which is far more lucrative than the 1.7% offered by outbound marketing.

So, B2B eCommerce needs SEO power to drive more business. Also, SEO is cost-effective, has long-term shelf life and is also the future of marketing. So, it pays to invest time and energy into SEO. But, there is a catch.

Google is the dominant search engine which brings in maximum SEO traffic. And, it considers security — the HTTPS address as a vital ranking factor. Websites without the HTTPS address bar will not be ranked higher. Hence, having a SSL certificate becomes necessary, not an option.

Website Should Have High Page Loading Speed

Page loading speed is the time taken to load a page on a browser, mobile device or any other device.

Speed thrill, but kills. Well, for a B2B website, the lack of speed can kill your website’s performance. 

In fact, Google itself has stressed on the importance of page loading speed. It has a dedicated developer page which gives tools and techniques to improve page loading speed. 

A recent study by Google also found that if the page takes anywhere from 1 second to 3 seconds increases the bounce rate by 32%. The bounce rates increases as the page loading speed decreases. In other words, fixing the page loading speed of your website is necessary to keep your bounce rates low.

And, SSL certificate can help with that. Adding a SSL certificate to your website gives it the HTTPS address bar. Studies have proven that HTTPS web pages are more fast to load, have better user experience and are also well-received by users. It even passes the Google’s labeling system which labels HTTP websites as ‘Not secure’.

What will happen to your website without a SSL certificate?

What happens to a car without a lock? It stands the risk of being stolen quickly. The same with a website without a SSL certificate. It stands the risk of being attacked and usurped by hackers soon enough.

cyber security

Additionally, it also stands the risk of being downplayed in SEO results, suffering higher bounce rates or even losing customer trust.

But, having a SSL certificate can give as many as advantages that will amplify your store’s performance. 

How do you buy a SSL Certificate?

Select the type of SSL certificate you need. It could have any type of validation like:

  • Extended validation
  • Domain validation
  • Organization validation

Buy the certificate from a best SSL certificate reseller like ClickSSLConfigure the certificate in your website’s backend and redirect all your links to the new HTTPS address!

 

Topics: B2B eCommerce, SEO, ecommerce

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