<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=833488257027405&amp;ev=PageView&amp;noscript=1">

Does Managing Your Long-Tail Customers Cost You Too Much?

Topics: Finance, Credit & Payments

Does Managing Your Long-Tail Customers Cost You Too Much?

Not all invoices are created equal. Think about that. If your A/R team is spending the same amount of time processing a $5,000 order as a $500,000 order, you’re allocating resources equally between smaller, lower-value customers and your most strategic and profitable customers. Does this make sense? 

There is a better way to manage these high-frequency, lower-value transactions: Long-tail automation. Automation of smaller, routine invoicing enables large enterprises to significantly reduce the time and resources needed to manage their long-tail customer accounts. 

long tail automation

Apruve’s long-tail credit and A/R automation is designed for large manufacturers and wholesale distributors that are filling frequently recurring orders for a high volume of customers. These routine, repetitive orders are a drain on A/R teams already struggling with their daily workload. By automating long-tail transactions, A/R teams realize a 30-50% reduction in credit and A/R processing time and expenses. 

Long-tail automation improves profitability

As a result, A/R teams can get more done with less, even as their long-tail customer base continues to grow. ROI on long-tail customers increases as the revenue rolls in with no manual processing required. Long-tail customers are satisfied with standardized, improved buyer experiences that streamline payments for their organization. In addition, with Apruve, Days Sales Outstanding (DSO) is reduced to one day for all long-tail customers.

Unlock 30-50% reduction in time and expense with long-tail credit and A/R process automation.

What could your team do with 50-70% more time?

With the process efficiency of long-tail automation, A/R teams have 50-70% more time for higher-value activities. Spend more time managing your organization’s top-tier customers. Focus your efforts on relationship- and revenue-building. A/R teams that utilize long-tail automation see 30-200% ROI within the first year. 

Take the Long-Tail Credit & A/R Challenge

The Long-Tail Credit & A/R Challenge is a collaborative modeling exercise with Apruve A/R process experts that allows you to identify and calculate the impact of directly managing your long-tail credit and payment processes. 

Take the Apruve Long-Tail Credit & A/R Challenge at b2b.apruve.com/challenge to gain:

  • A comprehensive profile of your customer populations
  • Better insight into the time and expense required to manage your long-tail customers in-house
  • Analysis of the opportunities and value of reducing cost and improving operational efficiency in your A/R department

Find out just how much your long-tail customers are costing you, and the value you could bring to your organization with long-tail automation.

Recent Posts


Apruve enables large enterprises to automate long-tail credit and A/R so you can stop spending 80% of your time and resources on 20% of your revenue. We partner with each of our customers to solve their unique credit, payment, and accounts receivable challenges and build the right credit solutions for your markets, customers, and goals. 

New call-to-action