Digital marketing may be rocket science to the thousands of new marketers around the world. The advent of social media has opened up scores of new avenues for marketers and brand managers.
Interestingly, the challenge is no longer the lack of enough channels to reach out to the audience.
The problem is leveraging the correct channels and resources in your marketing strategy at the right time to reach the right audience. Individuals have varying preferences of social media platforms and digital channels.
For example – you will find most B2B marketing professionals on LinkedIn, but you will find B2C audiences on popular media like Facebook and Instagram.
That is probably the reason you will also find some of the most popular B2C brands like Maybelline, Pizza Hut, Taco Bell and Zara on Instagram and Facebook.
Why use social media? Marketing is no longer about the stuff that you make, but about the stories, you tell.
Content is king, and there is no doubt about it. Social media has the power to push your products and your brand to the epitome of popularity. However, the ease of access has resulted in saturated multiple social media channels. Since it provides a cheaper platform for marketing and advertisement, almost all brands have multiple social media presences. Therefore, it is more important for you to tell a unique brand story than create a seller’s profile that pushes new products. Several companies may sell similar products, but the potential customer is more likely to pay for the brand they connect with.
You should start building your social media platform the moment you decide you’re going to sell something, whether that will be two days or 200 days from now.
However, as soon as you decide to get down to business, you should establish a social presence. There is no concept of neon signs in the online marketing world, but declaring the launch of your brand or a new product on social media will enable you to create a necessary buzz. Additionally, you can likely predict the consumer engagement during and after the launch. Several brands come and go every year without creating a stir. To prevent that from happening, give your target audience a heads up before launch day.
Marketing without data is like driving with your eyes closed.
How will you be able to speak with your target audience without knowing where they hang? Apart from a thorough knowledge of the networking sites and applications, you should have detailed information on their demographics, purchasing habits, spending trends, and seasonal preferences. Additionally, you may want to look into the history of successful and unsuccessful brands belonging to your niche in the recent past. Having marketing data will help you avoid the mistakes the hundreds of small companies have made in the past and stay on the right track.
Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.”
During Thanksgiving or Christmas, it is difficult to serve everyone their favorite meal. Each member of a family has different preferences, so how can you expect thousands of your customers to like the same things? While shopping customers act as per their personal choice. It is impossible for marketers to go out and deliver exactly what each customer would want but having a gross idea about the likes and dislikes of a particular demographic can help you make the best of your marketing efforts and investments.
“Make your customer the hero of your stories.
There is no way a brand can succeed without a dedicated customer base. Apart from providing stellar product quality, you need to assure the best customer services to win them over. Customer loyalty is one of the deciding factors for a brand's success. Presently, Google is also stressing on user experience for ranking websites. There is no replacement for UX and customer satisfaction when organic traffic and increasing conversion rates are in question.
Don’t build links. Build relationships.
There was a time when paying a couple of hundred bucks would get you a score of links for your site. Having links (outbound and inbound) was enough for a website to find popularity and a high rank on the SERP. At present, paid links will get you nowhere, if they recipient sites and the source websites do not have enough authority. Acts like guest blogging, social sharing, product reviewing, commenting on essential blogs and participating in Q&A can help build strong relationships in the market.
“Social media creates communities, not markets.
It is imperative for each brand to understand that while they are interacting with their target audience on social media, they are speaking with dedicated communities that share several common interests. Whether that is a particular product of your company or a general hobby, you need to build a story that incorporates their community interest. It might be easier to find people on social media, but it is difficult to hold their attention and preserve a positive image for a long time.
Social media allows big companies to act small again.
With the existence of social media in online marketing, bigger brands like Amazon can once again reach out to the individual customer at a personal level. It is the era of hyper-personal marketing. Each prospective customer is right now waiting for that special touch of personalization that will make them feel special and indispensable. Apart from leveling the competition ground, social is enabling the bigger companies to appeal to the prospective customers more personally.
These are some great marketing quotes. Being a digital marketer is easy but being a great digital marketing expert is difficult. A great part of smart marketing is finding out where you will find your target group. The presence of SEO, social media marketing tools and dedicated digital devices has made all forms of marketing much easier. It has leveled the ground for all brands, the veterans, and novices alike. Even the new brands can now establish a dedicated customer base with the help of social media.