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Posted by Mollie Porein - 23 May, 2019

Email Marketing Optimization Techniques for Growth

For any business, keeping in contact with the clients is essential. This is even more important when it comes to B2B email marketing. Email marketing is a good option for staying in touch, but it can also be tricky to get it right.

With around 269 billion emails being sent on a daily basis in 2017, there is a lot of competition out there. You can no longer afford just to rattle off a quick email and hope that your subscribers open it. You need to actively structure your campaigns so that the emails are irresistible.

It means putting in more prep work up front, but it also means that you’ll get much better results from each campaign. So, in essence, the time spent upfront is actually preventing you from wasting time.

 

What’s the Most Important Hack?

Believe it or not, it’s actually quite simple. You need to know more about your clients and prospects. What solutions are they looking for? What pain points do they have? What kind of business do they run? These are all questions that you need to answer before even start drafting your first email.

The better you know your clients, the easier it will be to subdivide them into different marketing categories.

Segmentation is essential if you want winning campaigns. Segmenting your subscriber list is important because it allows you to create perfectly targeted messages for every sub-group. This leads to better conversion rates overall. In fact, various marketers reported an increase of 760% in email revenue due to email segmentation.

Stop wasting your subscriber’s time with irrelevant messages. Making sure that the messages you send are relevant improves your company’s image and reduces the chances of being ignored or marked as spam.

optimizing your email marketing

Final Notes

If you want to skyrocket the success of future email campaigns, you have to work on understanding your clients better. That way, you’ll know how to offer the right solutions at the right times.

Summary


What are easy email optimization hacks?

  • Subject Line
  • Preheader Text
  • Sender Name
  • Choosing the Right Targets
  • Personalization
  • Automation & Triggering
  • Buttons & Call-to-action
  • Images
  • Video
  • Fear of Missing Out
  • Timing
  • Mobile Responsive
  • Content
  • Formatting
  • Facts & Stats

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About the Author

Avid learner, Oleh's curiosity is a never-ending source of inspiration that drives him to research, revise and apply new things. He is an experienced blogger and a passionate traveler with a great sense of humor, who cannot leave a stone unturned in the pursuit for greater knowledge and understanding. Reach him out @DMGeekcom.

Topics: Sales & Marketing, B2B Marketing