In the $1 trillion B2B ecommerce market, credit and A/R functions run the gamut from outdated, partially manual tasks to streamlined, fully digital processes. Accounting and ecommerce professionals face high internal expectations for digital transformation of ecomm credit and A/R. The average U.S. business has nearly a quarter of its monthly revenue tied up in AR, terms, or trade credit.
There’s pressure from external sources too: A full 80% of companies implementing B2B ecommerce believe that their customer expectations have changed, taking their cues from B2C experiences. However, B2B transactions are typically more complex than B2C purchases. The capabilities needed to create simple, fast and easy B2B buying experiences haven’t been available. Now, innovation in intelligent credit and A/R automation has business leaders thinking about ecommerce processes from a CXO’s point of view.
Apruve is helping businesses grow B2B ecommerce through an automated, fully financed credit program that offers net terms to buyers in the checkout process and still allows sellers to get paid in 24 hours. The buying experience is as easy as paying with a credit card, with the added advantage of being in the B2B buyers’ language. B2B sellers can offer their customers net terms, buy now pay later (BNPL) programs, and net financing directly from the checkout using their dedicated credit line.
Automated Net Term Options Are Essential
B2B companies are launching online corporate accounts and ecommerce sites in part to meet growing market demand for digital credit and A/R. With the transition to virtual transactions due to the pandemic, about two-thirds of B2B firms shifted away from physical invoices and about the same are receiving more payments digitally. Still, offering net terms in the B2B ecomm checkout process has been a challenge. Without that component, B2B customers are forced to change their payment process if they want to use ecomm sites. They end up with a sub-par buying experience, so they’re less likely to have higher AOV and repeat purchases. An automated, fully financed credit program brings preferred B2B payment options online in an efficient, streamlined process.
Hit the Triple Aim for Ecomm Growth
Driving larger transaction volume, higher adoption, and increased buyer acquisition are all proven approaches to accelerating ecommerce growth. With intelligent credit and A/R automation, B2B companies can address all three approaches at once. The convenience of the buying experience makes it easy for B2B customers to increase both purchase frequency and AOV. New customers can set up their account, pre-qualify for credit, and onboard in as little as three minutes. They’re able to view invoices, set up purchasing teams, and autopay through the buyer portal. Because repeat customers spend about 33% more than new customers, creating purchase experiences that keep buyers coming back contributes to overall ecommerce channel growth.
Return on Investment with Automated Credit Programs
In addition to purchasing growth, B2B companies that implement financed automated credit and A/R programs earn a return on investment by reducing their fixed costs by up to 50%. They also increase their adaptability to shifting market conditions as they’re able to quickly and easily make adjustments to payments terms and credit limits.
A simple, convenient digital invoicing and payment experience can help your business grow online B2B sales. If you’d like to explore the potential for your ecomm channel, talk with the specialists at Apruve.
Marketplaces are a booming, $40B ecomm trend for 2022. In our next blog, we’ll talk about using intelligent automation to drive profitability and market share on B2B marketplaces.