Big data became quite a buzzword recently. It seems like every company is trying to take advantage of the new business intelligence model, which is not surprising if your business is capable of generating enormous volumes of customer information.
A study revealed that 1.7 megabytes of data will be created every second for every person on earth by 2020. Obviously, it’s not that difficult to collect information - but the real question is how to gain tangible results.
B2B sales organizations are particularly careful about data intelligence because most managers don’t know how to exploit it. In this post, we will show you how big data can significantly improve your sales effectiveness.
9 Ways to Boost Sales Using Big Data
Aaron Campbell, a data scientist at Resumes Planet, told us about his professional experiences: “The best thing about data science is that you start from scratch and have no idea what comes next. But as you go further, you make surprising discoveries that seemed impossible at the beginning of your quest.”
Big data has the power to determine behavioral patterns and establish correlations between seemingly unrelated elements. But how exactly do you improve sales business with big data? Here are the nine most productive ways to do it:
Your clients leave all sorts of digital footprints while browsing through the company website and social media accounts. These traces may deem irrelevant at first glance, but you can
On the contrary, you need to conduct micro-segmentation and understand the requirements of each buyer individually. Big data can reveal a lot about the needs and interests of potential clients, meaning that you can customize
Big data is not only capable of analyzing
B2B companies lose a lot of money because they are unable to make distinctions between clients and prepare different pricing strategies. It happens because time-consuming, manual practices for setting prices make it virtually impossible to see the pricing patterns that can unlock value.
Sales teams spend too much time analyzing potential customers, which makes it almost impossible
Reduce customer churn
As a serious company, you must have many subscribers who receive your products, services, or marketing materials on a regular basis. Customer retention is the most significant indicator of a stable business, so you need to give your best to prevent customer churn.
Enhance customer relations
Avoiding client churn goes hand in hand with good customer relations. Data science is incredible at identifying critical spots in buyer’s journey, which helps organizations to enhance
You can predict their demands and complaints, so you are always one step ahead of your clients.
Upselling is the easiest way to give an additional boost to your sales results. You already know the client and their purchasing history, so it’s not difficult to find and offer another product or service that could perfectly suit the same customer.
The process is even more straightforward when you use
Discover marketing trends
Big data is highly predictive, which is one of the most significant advantages of this system. It gives you the opportunity to stay up to date with the latest trends and sometimes even discover new marketing models. A research proved that year-over-year growth in unique site traffic is 7.8 times higher for content marketing leaders compared to followers. For this reason, you should use big data to get the foot in the door and keep competitors one step behind you.
Search engine optimization is constantly evolving, so it’s getting harder to follow Google’s algorithms and adapt your SEO strategy. Big data can give you a hand in this field as well and make your marketing content adequately optimized.
It’s easy to accumulate tons of customer-related information these days, but it’s not easy to draw meaningful conclusions out of it. Most B2B companies don’t know how to make use of modern business intelligence, so we decided to show you how big data can significantly improve your sales effectiveness.
About the author: Eva