How Business Owners Handle Market Uncertainty


Posted by George Draper - 08 March, 2019

Can Your Company Deal with Financial Difficulties?

Financial problems can seriously damage your business if you don’t deal with them right away. Even if you tried preventing them, due to the state of the market and prices of resources you might go into debt, however, once the problems arise, it’s crucial to know how to relive the financial stress and resolve the issues in the best possible way. So, here are some ways your company can use to deal with financial problems and difficulties.

1.   Restructuring


Restructuring is a proactive measure that will help you resolve the issues that caused the problems. By evaluating the weaknesses of your business, you will be able to eliminate them and concentrate on strengths. This will prevent any further damage so you can work on resolving the one already made and ensure your survival.

By appointing project managers you will create a better plan for task execution and minimize the number of mistakes. If you have difficulties in the sales department, make a new sales funnel that will improve the process and mitigate it for the customers.

2.   Cash flow

If you have problems with cash flow, then your company is in trouble. Without incoming money you cannot pay statements, invoices, and other business expenses. You have to keep a close eye on your cash flow and ensure you manage it correctly.

Cash Flow

First, collect your debts since that is one of the main causes of low cash flow. Being understanding to your debtors is commendable, but it will only create problems for you that might cost you your business. Check b2b payments for due dates to pay your suppliers and if you need more time, notify them.

Make an inventory of your stock since you could be piling up products without selling the intended quantities. If you already have an abundance of one product, then stop its production and focus on another. You will save your resources and improve your sales.

3.   Organize your expenses

Make a list of payments you have to make each month and organize them according to priority. No matter how small certain expense might be, you have to include it in that list. Determine which ones are urgent, which you can pay later and those that you can eliminate.

Every company has unnecessary expenses in their budget, but the moment financial problems show up, those turn into dead weight. Another way to regulate this is by looking for cheaper suppliers and resources or negotiating a better deal with the existing ones. 

4.   Pay your debts first

In case you are facing creditors’ voluntary liquidation and deregistration, look for the fastest and available means to pay your debts. This means that you will have to consider taking loans, putting your private properties under a mortgage or selling products at discount prices to collect the money. Inability to pay your debts is a serious issue which you have to address the moment it shows up.

If you can’t deal with this alone, hire a professional accountant that will perform an assessment and advice you on the next move. The moment you get some funds, pay the most urgent creditors and then continue so until you are able to cover all your debts. This will also mean that you have to do some unpopular measures, like fire people, but it will help your company survive and preserve other jobs.

5.   Increase your customer base

customerYou can’t make money without a steady and growing customer base, so focus on motivating customers to buy. Create better communication channels for your customers where they can leave their complaints and feedback. Use digital marketing to boost conversion and attract new customers that will buy your products.

Make sure that published discounts and sales are in the appropriate places that will provide the maximum visibility for your brand. Additionally, find out more about your customers, like their average age and gender, and focus on the products that will attract them by using that data.

All in all

Don’t despair when faced with financial troubles but look for the most agreeable and appropriate solution for all parties involved. In order to dodge any big damage, have in place contingencies which will help you deal with such issues in the future. In the end, it’s important to prevent such problems and difficulties from happening again since recovery might not always be an option.

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Topics: Finance