How Intelligent Long-Tail A/R Automation Drives Customer Retention

Topics: Finance

How Intelligent Long-Tail A/R Automation Drives Customer Retention 

Customer churn is usually the customer success team’s responsibility.. until turnover rates hit a tipping point. Then it’s all-hands-on-deck. In leading organizations, A/R teams have identified their strategy for supporting better customer retention: intelligent long-tail credit and A/R automation.

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In organizations that retain their customers, ROI is exponential. A small 5% increase in customer retention can drive a 25% to 95% increase in profit. And, it’s been shown that new customer acquisition is 5 to 25 times more expensive than retaining current customers. Two good reasons for modern, digital organizations to streamline and simplify every aspect of the customer experience, including transactions. With intelligent long-tail A/R automation, A/R teams can reduce friction for lower-value transactions and regain their time and resources to deliver white-glove service to top-tier customers.

What is intelligent long-tail A/R automation?

Much like ATM technology transformed the banking industry, Apruve intelligent automation transforms the way large enterprises manage credit, invoicing, payments, and collections for their smaller, long-tail accounts. (Long-tail refers to the customer segment that generates 80% of the invoice volume, but only 20% of the revenue) Apruve is like an ATM for A/R, using business process automation to reduce the manual work, cost and time required to process lower-value transactions. 

Apruve reduces time and expense across credit and A/R processes by 30% to 50%.   

Let your credit and A/R experience be your market differentiator

Your long-tail segment as a whole is important for revenue generation and customer portfolio diversification. even if, as individual customers, they are not your most profitable. Because they are spending at lower levels with you, it’s easy for them to switch to a competitor if their buying experience is a struggle. 

With Apruve, your long-tail buying experience becomes a competitive differentiator. These customers experience faster, standardized transactions. They have easy access to quick credit approvals, multiple payment options and a self-service portal to view invoices. Your seamless, frictionless buying experience becomes the incentive that keeps long-tail customers with you. In addition, because Apruve reduces fixed costs for credit and A/R processes, your long-tail customers become more profitable.

Change the buying experience for all customers

With long-tail credit and A/R processes handled by Apruve, your A/R team can shift their focus from routine, high-volume transactions to providing the best possible service to your high-revenue generators. Top-tier customers will appreciate accelerated customer onboarding, fewer errors with their customized billing requirements, and faster resolution when there is an issue. Your A/R team can improve the customer experience and customer retention for everyone.  

When your team makes it easier for customers to pay, they will reward you with repeat purchases, expanded buying relationships and referrals. Apruve intelligent long-tail automation helps you protect against customer churn.

To learn more about A/R efficiency and how automation fits into your organization, download our whitepaper: Transforming Credit and Payments Through Intelligent Automation or to take the Apruve Long-Tail Credit & A/R Challenge, where if we don't uncover an ROI of 25% or more within your company, we will donate $5000 to a charity of your choice click here.


Apruve enables large enterprises to automate long-tail credit and A/R so you can stop spending 80% of your time and resources on 20% of your revenue. We partner with each of our customers to solve their unique credit, payment, and accounts receivable challenges and build the right credit solutions for your markets, customers, and goals. 

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