E-commerce has always been about design and human psychology. Design plays a significant role. How people react to the layouts, navigation options and colors of your website will determine the future of your business. Design and UX are not separate from one another. They will work together to decide which customers become actual buyers.
Think about your visitors
Have you ever thought how people view your site? How your visitors navigate through your web pages? Why specific pages gain more views than others? The truth is, when a potential customer lands on your site, he/she needs a clear path for navigation and a covert guidance system. If the visitors find what they want quickly, you will have better chances of converting them into actual paying customers. That is the reason a website with a low bounce rate has a higher conversion rate.
Before launching an e-commerce site, always evaluate the design of your store. You can always spend thousands in paid advertising, but paid traffic will not contribute to a high conversion rate unless you optimize the UX. The easiest way to do this is by running A/B tests on your web page designs. Going for professional website designing help is always an option, but that requires money. Most smaller companies and start-ups are strapped for cash. Therefore, going for a small business loan or a personal loan is a smart option.
Do not be a cheapskate!
Using paid CMS platforms and premium website templates is always advisable for e-commerce stores. No opensource e-commerce template is ever optimized for SEO. If you want to build a healthy relationship between your website and search engine optimization, you will need to invest real money during the designing process. Many companies miss this point and spend thousands of dollars on PPC ads. When the paid traffic does not lead to sales, they end up nose deep in debt without seeing their first glimmer of profit. nationaldebtrelief.com advise all SMBs and start-ups to invest more in the designing process. A good website design automatically draws organic traffic, and that has a much higher chance of contributing to the conversion rates.
Make yourself more human
Always make it easier for your customers to get in touch with you. If they have questions about specific products, new offers or shipment charges, they need to be able to reach a human customer service executive. 60% customers can abandon a site due to bad customer service.E-commerce trends, like sing chatbots and automated assistants, are always a great idea but do not make them the only customer service your business offers. E-commerce sites that make it easier for their buyers to get in touch with their customers have better reviews and higher sales. Keep your contact information visible and up-to-date. You can reach out to your customers via social networking sites like Facebook, Twitter, WhatsApp and Snapchat as well.
Customer reviews as customer magnets
To inspire trust among your customers, you need to make the experience more human and tangible. 69% shoppers want more online reviews on online seller sites. You should add customer reviews for your products and services. These reviews should be genuine. You don’t need all positive reviews. Honest customer reviews that mention flaws in the service or scopes of improvement make the process more relatable to your buyers. Customer reviews can boost your conversion rate by 4.6%. You can directly influence at least 23% of the shoppers via social media reviews.
Let people find what they want
Always include a search bar in your website design. A live search option will let your potential customers find specific products with considerable ease. Do not forget to add filtering options and viewing options. If your website home page does not have a product, your customers are likely to search for it. When a website does not have a site-search option, the customers usually go to a competitor website that has one. Having a robust navigation menu is good, but it is not enough to keep your customers hooked to your site and products.
Makeup for the lack of touch
More numbers of online customers complaint about the lack of tangibility of the online products. Not being able to touch, feel and smell products is a considerable disadvantage for online sellers. You can somewhat make up for this by using better quality images. Always keep options of zooming in and out of images. Websites that have product videos usually perform better with the customers. You should think about creating a gallery for all the products, so your customer can view the same product from various angles, in different sizes.
Go mobile or go home!
A long and repetitive checkout process is one of the leading factors of cart abandonment. About 27% cart abandonment issues stem from a long and tedious checkout process. There are website builders that offer easy and one-step cart checkout process to the buyers. You can also design your own website with a simple checkout process, to keep the cart abandonment rate as low as possible. The ideal way to do this is to ask for only the information you need. Keep separate forms for digital goods, since they will not need shipping and billing addresses.
As of 2017, 63% millennials in the USA are shopping online using their mobile devices. Smartphones are becoming the leading tool for online shopping for Baby Boomers as well. Your website needs to support mobile viewing, or you may lose out on a new group of buyers. Most millennials opt for mobile e-commerce services since the integration with PayPal or Apple Pay makes it much easier for them to pay. In fact, such combinations can actively boost your conversion rate by 12%.
Building an e-commerce website needs to be an excellent balance between art and science. You need to understand your customers before you can design something they like. There is nothing like research, A/B tests and surveys to get your customer information during the designing process.