For those who are just starting out in the world of eCommerce, perhaps the first vital question you’ll need to ask is:
“Which eCommerce platform should I use to host my new site?”
While there certainly are many solutions available, 3dcart may your best bet if this is your first foray into the world of digital entrepreneurship.
First of all, it requires almost no experience as a developer or designer to get up and running - making it the perfect choice for non-technical entrepreneurs.
Additionally, 3dcart enables companies to quickly and easily start scaling once business begins to boom.
3dcart offers a variety of robust features, including:
- Simple integration with eBay, Amazon, Google Shopping, Facebook, and Shopzilla
- The ability to create a limitless product catalog, with an unlimited amount of product categories
- The ability to add digital products to your eCommerce store
Furthermore, 3dcart is a hosted solution, meaning don’t need to worry about maintaining your site on the backend. This allows you to focus entirely on running your new business.
On that note, let’s take a look at some of the best ways to drive B2B eCommerce sales via 3dcart.
Provide Individualized Attention to Your Customers
The nature of B2B eCommerce (and B2B commerce in general) is such that you’ll typically forge more long-term business relationships with your customers than you would
Because of this, it’s in your best interest to give each of your long-term customers the individualized attention they deserve. You can do this in a couple different ways.
Your first step will be to segment your B2B customers based on a few important characteristics.
While this strategy isn’t specific to B2B companies, the way in which to approach it differs from that of the B2C realm.
Essentially, you’ll want to segment your customers based on:
- Order history data (such as products ordered, order volume, average time to reorder)
- The industry a customer operates in
- The geographic location of the customer’s company
This will allow you to quickly and easily determine what a specific customer needs from you, when they’ll need it, and how to approach your next engagement with them.
Taking things a step further, you’ll eventually want to be able to provide a truly individualized service to each of your B2B customers by tailoring your service to their specific needs.
Typically, you’ll want to start doing this for your highest-value customers as quickly as possible.
When creating this tailored experience for your most valuable customers, you’ll want to consider providing things such as:
- Personalized products and ordering options
- Personalized pricing and discounts
- Personalized payment and delivery options
Set Various Order Specifications
As we alluded to earlier, B2B customers typically don’t make small, one-off purchases.
When they make a purchase from a B2B supplier, they usually order products in large quantities - and they do so repeatedly over time.
That said, there are a number of things you can do to streamline this process on both your company’s and your customers’ ends - in turn maximizing your potential to make more sales.
First things first, you’ll want to set a minimum order quantity for your B2B customers. With 3dcart, you can mandate that each B2B order placed by a customer reaches either a certain dollar amount or a certain item amount.
Essentially, this ensures that you’ll make at least “X” amount of money off of every transaction you make. This, in turn, ensures your Average Order Value will always remain above a certain threshold.
As we alluded to earlier, you’ll also want to provide discounts to those who typically purchase more than the minimum requirement.
While, again, you can choose to do so on a truly individualized level, you can also simply advertise your bulk pricing tiers on your product pages:
(Note: You also might consider showcasing how much your customers will save per unit were they to increase their order amount.)
Finally, you’ll want to make it extremely easy for your repeat buyers to click over to your site, make their repeat purchase, and be on their way.
While B2B transactions are typically more hands-on than B2C purchases, sometimes there’s no need for them to be - it should be as easy as a few clicks of the mouse.
Provide Multiple Payment and Delivery Options
As mentioned, you’ll also want to provide your B2B customers with a number of tailored payment and delivery options.
While eCommerce, of course, operates within the digital realm, many B2B consumers will want to take the engagement offline at the point of payment.
That said, while you definitely want to provide electronic payment options (such as through the use of procurement punchout software), you also want to enable your eCommerce customers to remit payment via offline methods, such as
Along with this, you’ll also want to personalize the manner in which you collect payments, as well.
For example, you may decide to allow your long-time customers to make payments via monthly installments, or you might allow them to defer their payments until a later date.
Regarding delivery options, you essentially want to put the ball in your customer’s court and cater to them as needed. A few examples include:
- Providing expedited shipping in exchange for an additional fee
- Scheduled shipping for repeat customers or those who anticipate having a need for your products on a given date
- Delivery to multiple locations for instances in which a customer will be operating in a third-party location on a given day
A Quick Note Before Wrapping Up
To enable any of these features within your 3dcart eCommerce site, you’ll need all of your customers to register an account with your company. This is especially good practice if you operate in both the B2B and B2C realm, as you’ll want to keep each type of customer separate from one
What are the top 3dCart strategies for B2B eCommerce?
- Provide an individualized Attention to Your Customers
- Set Various Order Specifications
- Multiple Payment and Fulfillment Options
For more tips for creating a B2B eCommerce site that runs like a well-oiled machine, check out this post on Apruve’s blog.
Topics: B2B eCommerce