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Top Trends That Might Shape Your B2B Strategy


Posted by Brian Thomas - 06 June, 2019

How to Successfully Use Facebook for B2B Marketing

Facebook is one of the most used social media platforms today, but rarely added to anyone's B2B Marketing Strategy.

People from different walks of life have at least one Facebook profile and use it in a variety of ways.

Some use Facebook to be updated with the latest news in their locality or country, while others use it to connect with people especially to those who are distant from them.

With the accessibility, convenience, and diversity this social media platform has to offer, it’s no wonder that more and more people are signing up to have an account on Facebook. But Facebook isn’t just useful for updates and personal connections; Facebook can also provide a long list of benefits to businesses.

Facebook Business is an online platform which is solely intended for business’ use. If you check Facebook Business’ website, you’ll see an interface which is similar to your personal account on Facebook.

B2B for Facebook MarketersSource

This means that as long as you have your own Facebook profile, it’ll be easy for you to navigate through a Facebook Business profile. If you’re planning to use this medium to market your business, consider the guide below:

Create a Facebook profile that’s consistent with your brand

Creating a Facebook profile for your personal life and business are two different things. Sure, all of these might happen in the same platform, but everything that you post using your business’ name should be carefully thought of.

When creating a Facebook profile for your business, be consistent with your brand or logo. If your business is known for selling women’s hats or zebra stripes (as you’re using this for your logo), include these in your profile, as well. The more consistent your profile is to your brand, the easier it’ll be for users to remember that your business exists.

B2B social media SharesSource

Have a clear goal and strategy

Don’t sign up for a Facebook Business just for the sake of doing it – you should have a clear goal and strategy first.

This will help you plan out your actions in Facebook, assess if you’re doing any progress, make necessary adjustments if you find out that you’re stagnant and basically determine where your efforts are heading.

Starting any task without having any goal in mind is like driving for hours without having any idea where you’re going. If you want to increase your business’ sales by 20% for the next seven months, some of your strategies would include:

  • Posting every morning to showcase a special or coupon code so all of your sales can be tracked on Facebook;
  • Sharing a user’s post when he or she is using your product;
  • Encouraging your Facebook followers to tag your business whenever they’re visiting your physical store.

Social Media ComparisonSource

Create a human voice for your business

No one wants to reach out and engage with a Facebook page that talks and acts like a robot.

Once you have an account on Facebook Business, make sure that you’re actually creating a human voice for your brand. If you’re replying to a users’ question through private message, call them by their first name.

Do the same when you’re replying on the comment section or sharing their posts, too. These simple gestures can go a long way to make users feel that your business actually has a face and you’d exhaust time and effort to personalize your responses to them.


Post regularly

Most businesses, especially those who are fond of riding bandwagons, follow this cycle: they’d sign up for a Facebook Business account, promote their offerings, entice users to follow their page and would disappear after a couple of weeks.

As a result, their profiles have old and stale content. Make sure you don’t commit the same mistake.

If you want your marketing efforts to be successful in Facebook Business, post regularly. If possible, create a schedule of when you’re planning to post and what kind of content you’ll post.

Having a plan makes it easier for you to manage your time and avoid posting the same content twice. Posting regularly will also give more reasons for users to follow your page and track your online activities.

FB-Posting FrequencySource

Encourage comments and reply quickly

Most often than not, users will want to be told what they have to do – and when you’re marketing your offerings using Facebook Business, you can do just that.

If you want users to talk about your post, encourage them to leave a comment or tag their friends in the comment section.

But once you do, pay attention to comments which should be addressed. If a user left a comment asking you where your business is located or what time does your store close, respond as soon as possible. Don’t let them wait for more than 24 hours as your users’ willingness to engage with you weakens by the minute.


Use pictures and videos

Facebook specsPosts which are solely composed of texts can be boring and can be easily ignored once it pops in a user’s news feed.

In short, your business will have a hard time to market if you only depend on texts to do it. This is why you should learn to use pictures and videos.

Aside from catching the attention of the users, pictures and videos can break the monotony of long texts and can add an element of fun to your post.

With the right pictures and videos, your business can even inject humor. If you’re leaning towards using this strategy, make sure that you’re using high-quality pictures and videos though.

Using pictures or videos which are either too blurry or pixelated can create a negative impression on your brand.


Nurture your relationships

Gone are the days when businesses will only have to entice customers to buy from them.

Today, businesses should strive in creating healthy relationships with users as this can foster brand loyalty. You can use your Facebook Business page for this purpose.

However, keep in mind that nurturing relationships take time so be patient. Engage with your users in conversations, provide useful content all the time and reward loyal customers for their patronage. Let your users feel that you’re genuinely concerned about their welfare.

Take the time to know your target audience and what their needs are. Once you have this information, it’ll be easier for your business to come up with an offering that’s tailored-fit for them.

Social-Nurturing for B2BSource

Although it can be tempting, don’t post content which only tells your users to buy from you or your business.

A Facebook profile which is full of “Buy Now” posts can be irritating, especially if it’s done every hour of the day. Instead, see to it that your posts are actually meaningful to your target audience. Your content should be relatable to them.

Nurturing relationships is vital regardless of the marketing medium and online platform you’re planning to use. If you’re considering signing up to become an affiliate in Amazon, you’ll also have to work hard in order to gain the trust of your users so they’ll choose you among other affiliates. You can use org – Amazonas your resource.


Promote your Facebook page

If you already have a strong following on other social media platforms, let your followers know about your presence on Facebook.

Post in Twitter, LinkedIn and Instagram about your Facebook page and include the link as well. The latter will help them visit your Facebook page easily, and since they’re already following your business on other social media platforms, they’ll also do the same with your Facebook Business account.

Promoting your B2B facebook pageSource

The Beginnings Are Usually The Hardest

Using another platform to market your business is a risky decision. You’ll have several factors to consider along the way and being unsuccessful with your attempts can become the reason why you’ll lose valuable time and resources.

Fortunately, Facebook Business can guarantee that all of your marketing efforts have positive results. Since this platform is used by almost all people across the globe, you can ensure that you’ll be able to promote your offerings and reach your target audience using a medium which is accessible to them.

Let this article help you so you can finally get the ball rolling!

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Topics: Sales & Marketing, B2B Marketing

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