Growth in online marketplace sales has nearly doubled in the last five years, with 2022 revenues projected to reach $40.2 billion according to Juniper Research. Though B2C retail marketplaces account for much of the trade, B2B companies are following suit to drive new revenue streams and increase customer engagement. Apruve’s financed credit and A/R automation provides long-standing B2B marketplaces - as well as newcomers - with a fresh way to monetize using an embedded B2B credit program.
Intelligent Automation Drives Profit and Market Share Growth
Technology-enabled capabilities are the driving factors for profit and market share growth in B2B marketplaces. As the only provider combining intelligent A/R automation with financed credit programs, Apruve enables marketplace expansion with features and capabilities such as:
- Fully managed B2B credit programs that generate a referral fee for every transaction for marketplace owners
- DSO of 1 day for sellers
- Streamlined digital B2B purchasing experience for buyers that is simple, fast and convenient
- Global multi-currency, multilingual and global lending coverage
- Reporting and program oversight
Apruve’s Payment Platform is purpose-built to automate credit, payments and A/R processes for B2B transactions. Apruve is backed by a global credit network of trusted lenders in 40 countries and growing. By integrating intelligent A/R automation and financed credit programs, Apruve offers the end-to-end technology needed for modern marketplaces to operate globally, profitably and efficiently.
Keeping Buyers and Sellers Satisfied
Apruve enables marketplaces to create a superior buying experience by standardizing and accelerating transactional activities for buyers. They can take their entire purchasing experience digital. In the buyer portal they can set up purchasing teams and autopay, and track purchasing history. Buyers are approved in as little as three minutes for credit limits that can reach a predetermined level. Superior buying experiences like this propel growth, whether marketplaces measure this through AOV, purchasing frequency, buyer and seller retention, repeat purchasing, or all of the above.
75% of B2B buyers and sellers want to make purchases or interact with business partners online.
For sellers, the value of the accelerated cash flow that results from one-day DSO cannot be underestimated. They’re able to extend net terms and offer buy now pay later (BNPL) programs to buyers and still be paid within 24 hours of shipment. In addition, sellers have the option to put smaller customers on autopilot through Apruve, gaining more time to focus on their key accounts. Sellers can also expand into international markets without adding the risk or resources that traditionally comes with entry into new global markets.
Marketplaces represent an incredible revenue opportunity in 2022. To learn more about marketplace and ecommerce opportunities made possible by Apruve’s financed credit and A/R automation, download our eBook.