How to Boost Conversion Rates for Email Marketing Campaigns

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Posted by Kate Khom - 10 December, 2018

6 Powerful and Actionable B2B Lead Generation Tips

If you're running a business, you'll of course want to have a lot of customers – that's a fact.

However, if you want to get customers, you'll want to get your leads first, but the latter can be quite a tricky thing to do, especially if your previous methods didn't work out.

Did you know that there are better ways to tackle lead generation?

Lead GenerationSource

If you read along, you'll know about other lead generation strategies you can rely on that might make a difference in your marketing attempts and improve your sales enablement.

It might help to actually get better insight to what goes on in lead generation before we proceed with a few service tips.

For instance, were you aware that three extremely used methods in lead generation are content marketing, event marketing, and email marketing?

However, it's also important to note that while these methods may be familiar, this doesn't mean they're the only ones that work all the time.

 

Boosting Your Leads: What strategies Should You Use?

It's important to have a sense of just what sorts of lead generation strategies you can use in the first place in order to get the kind of results you're looking for. Examine your objectives and see if they align with the following strategies:

 

Focus on the quality of leads, not on quantity

In the business world, more is good, right? That's true, but only if you've actually established yourself as an authority in your particular niche.

If not, it's always good to focus on quality of leads instead of the number. For instance, getting a lot of leads in your digital marketing service might be good, but if none of them convert, you won't get the returns you need.

Main lead gen goalsSource

Assess your leads regularly, especially if you have a particular goal in mind, such as engaging with them as audiences or actually converting them.


Use the right kind of data in order to pursue your target audiences properly

It's one thing to know how you want to talk to your audience, but another thing entirely to actually communicate with them properly.

This is best done if you actually possess – and use – the right kind of data pertaining to their basic demographic information, needs, wants, aspirations, and even expectations from you.

Knowing these elements allows you to find the right kind of lead generation service that caters to your customers’ needs. For instance, an audience base that's active in social media works best with a lead generation strategy that engages with them on that social media platform.


Get the right tools to evaluate and track your leads

Qualifying and tracking leadsMake sure you have the right tools in place in order to collect data about your audience and analyze your leads appropriately.

Also track budget allocation and investment returns through traceable and measurable channels. For instance, apps and strategies such as Google Analytics give you easy access to determine which pages are getting you the right traffic for your site.

Market automation tools such as HubSpot can also get you information of your prospects.


Get yourself a reliable lead qualification strategy

Aside from gathering data about your leads, make sure you employ a system that actually places leads on tiers and rankings, especially inside the sales process.

This allows you to formulate better plans and approaches in terms of appealing to them as a demographic.

For instance, leads that are clearly in the information gathering stage won't be entirely interested in buying your product or availing your service – yet.


Knowing your competition can get you in on the best and worst practices

Who said looking at competition is bad? One of the most creative ways companies use in terms of lead generation strategies is to actually know how the competition is successful (or failing) in getting their own leads.

Has your competition launched a new service, a product, or even a new app? Try to assess what ways they're using to create "hype" to their brand, in order to get a better idea on what strategies and strategies you should (and shouldn't) use.


Constantly develop and nurture new relationships with influencers, bloggers, prospects, and big companies

If you're starting out in your niche as a small player, establishing relationships with influencers, bloggers, and prospects can actually put you in a good position.

partnership marketingSource

Not all companies are willing to forge relationships with other players in the market, so you can start making that change in your niche. Aim high and look for clients that have experienced changes (e.g., a power shift, restructuring) which you can tap into for partnerships to put you in an advantage.

 

The Takeaway: Powerful Lead Generation for Your Lead Boosts

If you're looking into better ways to boost your leads, you might want to try out and explore new lead generation strategies. Looking into the above can get you a better look into how creative your marketing team can get into finding lead generation methods you can try out for your business success.

Summary


 How do I increase my B2B Lead Generation?

  1. Focus on quality not quantity
  2. Understand your target Audience
  3. Use the right tools to score your prospects
  4. Automate your qualification strategy
  5. Keep an eye on your competition
  6. Build partnerships

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Topics: Sales & Marketing, B2B Marketing