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Posted by Matt Osborn - 16 December, 2019

Setting Up Your B2B Email Marketing Strategy

Right now, both social media and mobile marketing have the overpowering success that you may think email marketing is dead. It is not. Email marketing remains one of the best and often the first choice of business owners when devising their marketing campaigns.

Email marketing has many advantages to offer a b2b company such as the ability to reach out to clients directly. In this article, you can learn how B2B companies do their email marketing campaigns and use techniques such as email validation to implement them.

Why should we still do Email Marketing?

It is immensely useful in obtaining new customers, increasing brand awareness, fostering loyalty and trust with your customer base, as well as maximizing product sales. To this day, the role of email in marketing campaigns is unprecedented even with the growing popularity of social media.

Statistics show a very promising growth of b2b email marketing this 2019. According to HubSpot's email marketing stats, 93% of b2b marketers take advantage of emails in distributing content. Eighty-three percent of them uses e-newsletters in their campaign.

Furthermore, 40% of b2b marketers claim that the most crucial factor in their content marketing success is e-newsletters. It goes to say that email marketing is a critical part of a b2b company's marketing campaign.

Benefits of Email Marketing

The use of email continues to be one of the most effective ways you can reach out to potential leads and customers. If you need more convincing, here are some of the benefits if you can plan the perfect email marketing campaign:

  • Send highly personalized and targeted content that resonates with your customer.
  • Create tailored content that will get into the customer's inbox and will build brand credibility.
  • Relevant and exceptionally curated emails that can improve your brand recognition.
  • Emails provide an opportunity to boost your sales with proper promotion.
  • Good emails can strengthen your relationship with customers and prospects.
  • Optimizes the time and budget of businesses who have these constraints.
  • Provide you with metrics and insights to understand for improvement of your campaign.
  • Emails can get you more customers for increased traffic to your website.
  • It helps to position your business as an authority to your customers.

These are among the many advantages that a proper email marketing can offer you. All you need is to develop and implement a carefully curated email marketing. On that note, the rest of this article tackles the things to consider when planning your email marketing campaign.

How to Develop and Implement Your Email Marketing Campaign

Before sending your emails, you need to do some prep work. You need to plan your email marketing campaign to make sure it is primed for success. In that regard, consider these points when you finally send your first email.

  • Your Goals

Any marketing campaign starts with setting your goals. If you want to run a successful email marketing, you need to think about what you want to achieve. Determine what your goals are, whether to acquire new subscribers, boost engagement, re-engage inactive subscribers, and more.

  • Your Audience

Besides your goals, it is crucial to know your audience. While at first, you may not have real data yet, you can collect once you send your first email. In the meantime, you will have to make educated guesses to determine who to include in your list. You can also use some tools to gather data.

  • Email Marketing Technologies

When you know your goals and audience, one of the things to consider is the technologies to use. One such technology is the email validation service that helps to clean up your email list by removing invalid emails. With the right technology, you can create a more successful campaign.

  • Opt-in Forms

Another of the tools you can use and should consider in creating your email marketing is the opt-in. You need attractive opt-ins in your email to attract and encourage prospects to sign up. On that note, take the time to test different types of opt-in forms to find out what works for you.

  • Crafty Subject Lines

The subject line is one of the critical parts of an email. A crafty subject line can get people to open and click the email. That being the case, you need to create one that gets people's attention. You can write a witty subject line or not but most importantly, include the critical parts of your campaign.

  • The Perfect Email Copy

After the subject line, the next point is the copy itself. In that regard, the best tips include creating a hook at the beginning of the email and keeping it brief, but concise. As much as possible, pitch your offer at the end of the copy and send relevant content to the right subscribers.

  • Email Design

In addition to the message itself, you need your email to look good. For this reason, the design is a crucial part of an email marketing campaign. It is vital that your email is responsive and has more than text. Also, while images are essential, do consider that some people disable them.

  • Test and Collect Data

When you finally created the perfect email marketing, test it. By testing, you can collect critical data you can use to refine your campaign. Perhaps most important when it comes to email marketing is to collect information each time you send an email as it helps further improve the next email you send.

Now that you know how important an email marketing campaign is for a business, time to include it in your strategy. Reach out to your prospects today by creating highly targeted emails using the practices mentioned above.

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Topics: Sales & Marketing, B2B Marketing

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