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Posted by George Draper - 08 March, 2019

Short Proven Rules of Successful Business-to-Business Promotion on Twitter

Are you using Twitter as a part of your business marketing strategy?

If you're not, start right away on this B2B marketing trend! To succeed in today's world, you need to use the latest updates and tricks to get everything Twitter has to offer. And believe me, it has a lot to offer to a business.

Here are the 7 short proven rules of promoting your business on Twitter successfully. Start implementing them right away to notice positive results.

The 7 Proven Twitter Rules Every Business Owner Should Know

Starting from content promotion and using hashtags, to creating Twitter ads and engaging your target audience, you must know it all if you want to have a successful Twitter campaign.

Fortunately, you don't have to be a pro in IT or get a course in social media promotion. All you need is a little bit of information on the 7 must—know rules about Twitter promotion.

1. Use Hashtags

Twitter Hashtags

Over the past decade, internet language has evolved in an entirely unique being, and at this point, hashtags are one of the key parts of its evolution. However, they are so tricky and confusing, I needed a lot of time to figure them out. What I know now is that, once you learn the following four rules, you will know how to categorize social media appropriately.

  • Don't use too many hashtags

You don't want to bore people with #too #many #hashtags. Yes, hashtags are a must—have when it comes to the Twitter platform, but they are supposed to facilitate everything for your fans, not disrupt the conversation.

My advice would be – limit yourself to one hashtag. Here is an excellent example.

  • Tweet only related hashtags

The point isn't to tweet as many hashtags as you can. This is not the place to get creative and use all ideas that come to your mind. So, give your hashtags some thought and make sure they are related to your social strategy. The perfect hashtag should provide the fan with a way to talk to others interested in the topics you are presenting.

  • Keep them short and to the point

You only have 140 characters to use, but please don't use the entire space for a single hashtag! #Ifyoudecidetogoforahashtagsuchasthisone, all you will achieve is confuse the audience and make them avoid your topics.

Try something short instead.

  • Use Capitalization Right

You can use various capitalization techniques to make your hashtag easier to read or highlight the most important word. If you cannot decide on the best capitalization, i.e, choose between #PancakeEatingCompetitionInNewYork or #pancakeeatingcompetitioninNewYork, write down all your ideas. Looking at them will help you select the one that looks best to the eye and is most straightforward to understand.

2. Use Twitter Ads

Twitter Ads.pngSource 

Promoting your tweets can increase purchases by 53%, according to research. But, this will happen only if you know how to use Twitter ads to your advantage.

  • Set up Twitter Cards

Most of us do not have the time to invest in constant advertising, which is why the first rule about it is connected to the Twitter Cards. Using this is not only simple but will also do wonders with improving your tweets in a way that best suits the company's mission.

These cards can include automatically loading media, pictures, metadata and authorship details. You can even create special ones for specific goals – app download and website clicks.

  • Try out multiple tweets

The best thing about promoting your business is that you can track the success of various tweets. Once I realized this, I tried out all the excellent tweet ideas I had. This allowed me to see which one performed the best. Of course, I use that one now.

  • Don't use generic hashtags

Hashtags are great, and you probably know this already. However, avoid generic hashtags if you want to have a successful campaign. Creating your own hashtags may take up more time, but it is ten times better than using generic ones.

  • Offer something

One of the most effective ways to sell something is if you give people something. Offer them a deal or a download to make them happy and convince them to take action.

3. Focus on Content

In order to make people take action, you need to pay particular focus on your content. 'Content is king,' they say – and they are right. If you implement the right content strategy in your tweets, you are much more likely to succeed in the business market.

'I cannot emphasize how important Twitter is for today's businesses. You need to take care of the way you write, which hashtags you use, where you post, when you post, etc. If you don't, your strategy will probably fail.' – says Judith Spear, a content writer at Aussiewritings.

So, how do you go about content in your tweets? Here are some rules you should know of:

  • Use keywords

Once you target the audience you want to interest in your products or services, use discoverable keywords. These keywords will help them to find your content and discover your brand. Keyword targeting uses words and phrases that connect you with the target audience.

  • Focus on quality over quantity

Quality of content is more important than quantity. This is quite obvious when it comes to Tweets since the main idea of this platform is to be short and concise. Yet, many people lose the focus of their content because they try to use all the information instead of the most important ones.

  • Keep the content short

You have the limit of 140 characters, so stick to it. You can share the information in a concise way that will keep the target audience interested.

  • Share links to other useful content

If you find it hard to engage followers in conversation, start sharing links to useful content. This will help you grow the fan base and increase retweets.

4. Improve the Networking

Networking is essential when it comes to business promotion online. Here are some tips to improve your twitter networking:

  • Connect with the right followers

As is the case with every other marketing strategy, a successful Twitter promotion also requires focusing on the target audience. This means that you shouldn’t only find people who will follow you back, but find those who will actually be interested in your tweets and their content. If you have a massive audience of people who followed you without any particular interest, this will get you nowhere.

To get on the right track, use tools like Twellow and Wefollow. Such tools will help you attract the right audience and find people who share an interest in your particular industry. Once you find these people, connect with them. All you have to do at this point is start tweeting.

Tweeting includes tweeting with them and at them. Start looking at their conversations, thank people who talk about your brand, and share your expertise and experience if they have some concerns. Basically, you should ‘stalk’ the people who talk about your industry and show that you are an expert.

  • Keep the connections fresh

When you find your target audience, cultivate the built relationship with them. A good marketing strategy does not end once you find these people and interest them in what you have to offer. This is something you must maintain.

What can you do? You can keep paying attention to their tweets and retweets, comment to tweets that mention your blog posts, thank them for their tweets, etc. You can even create a private list of all important tweeters and review their tweets once or twice a week. Then, you can use this insight to jump into their conversations and keep the made connections fresh.

  • Reach out to your audience

Twitter does not work on autopilot. You cannot just set automatic publishing of promotional content and forget about your business promotion on this platform. Of course, you should always use promotional ads to receive more attention, but the key to a successful strategy is engaging the audience.

You can do all this if you focus on the content, the frequency of publishing, and your Twitter activity. Share articles of interest to your audience, discuss the exciting topics with them, and directly reach out to engage them and show them you have the answers to their questions.

With social media, it is all about creating relationships.

  • Be credible

Admit your mistakes and flaws. Nobody is perfect. It is not uncommon or strange to not know the answer to some question, but you need to demonstrate that you want to help. If you are willing to admit your mistakes and show you and your business are not perfect, you can display work-in-progress and build credibility with your audience.

For a business, being caught in a lie or cover-up is the quickest way to lose credibility. Forever.

5. Link Your Strategy to Your Website

Every successful business has a website, so you probably have one, too. One of the key ideas behind using social media for business promotion is to bring the followers back to the website and increase brand awareness. Here are some ways to link the strategy back to your website:

  • Share links to your site

People rarely buy right off social media. If you have a website, they are most likely to shift from social media and check out the website. This helps them understand more about your company, and find the right product or service for their needs.

Knowing this, start sharing links to your website. This is an excellent way to list-build and boosts the number of subscribers, as well as creates a broader network of customers who would not be able to find you otherwise.

  • Tweet to your blog

Your goal here is not only to use Twitter as a way to connect and build a relationship with the target audience, but to also drive more traffic to your website’s content.

If your website has a blog, start tweeting links to it. This will give your followers a chance to catch all your new blog posts and learn more about your products and services.

6. Connect Twitter with LinkedIn


As you probably know already, LinkedIn is the most popular social media platform for businesses. Therefore, syncing your Twitter account or any other account for that matter with this platform is a must.

Connecting the two is very simple. All you have to do is connect both accounts and share content across both networks. Also, you can look into the connections you already have on LinkedIn, and start following this audience’s tweets.

7. Use Useful Twitter Tools

Our last tip is quite simple but often poses as the most challenging – get some help. We don’t say that you should turn to costly experts working on your Twitter account instead of you, but of useful Twitter tools, you can take advantage of to improve your business promotion on the platform.

Here are some ideas:

  • Use tools to share relevant content

Several tools can help you save the little amount of time you have and manage your Twitter account. For example, you can use the HootSuite dashboard to check and track the activity on your Twitter account instantly.

Extra tip: add separate tabs in Hoot Suite

Hoot Suite may turn out to be your best friend when it comes to organizing your Twitter account. Our recommendation is to add columns to Hoot Suite to monitor the searches throughout the day. This will help you get an idea of what people are talking about at the moment.

  • Use tools to curate content

If you are struggling with finding engaging content, you may want to use tools such as Summify to detect news that are valuable to share with your target audience. You can mix these stories from other sources with your content and establish a higher level of credibility.

  • Use tools to schedule content

When you lack time to publish content, get everything ready for your day off and schedule it to be pushed at previously set intervals. Make sure the timing of these publishings is the time your audience uses to skim through Twitter.


These are the strategies I use to increase the number of sales and brand awareness. What about you? Do you have some other ideas for improving engagement by using Twitter?

B2B eCommerce Marketing

OLIVIA RYANAbout author: Olivia is an incurable optimist who always sees the glass as half-full. She likes nature, knows how to enjoy silence and is keen on writing for different. Meet her on Facebook and Twitter.

Topics: B2B Marketing, Sales & Marketing, social media