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What's holding CFOs back from digital finance initiatives


Posted by Matt Osborn - 16 December, 2019

What Makes a Great Backlink Source?

We are all aware of the significance of links in SEO. Links are undoubtedly among one of the most prominent ranking factors in Google. So, link building is included as a strategy in almost all SEO campaigns.

But, practising link building without a thorough understanding of its pros and cons can be detrimental to your SEO attempts. So, digital commerce marketers must not take SEO lightly while building strategies. Every act can have a outcome, so we have to be cautious.  

Moreover, it is important to select and practice the strategies right. It is important to know what needs to be done for effective SEO and what must be avoided. And, we should also identify the myths surrounding SEO.

For this, I have shared some information that could help you make your SEO strategies.


1. Quality of the Link Partner

When you are link-building, don’t underestimate the significance of the host site. This host site, called your link partner, plays a large role into how much the link will benefit your ranking.

When we are talking about quality, we must also know the parameters of quality for SEO. Whether the link partner gets a good amount of organic traffic or not is one such SEO parameter. And, the amount of traffic is not enough either if it is from irrelevant sources. Y

ou would obviously not want your links to appear on websites which are not from your niche or those that do not share the type of audience that you are targeting.

And, this is not all. We must also check the spam scoring of the website. The site hosting your link should not have a high spam score if you want to derive actual benefits of link building. Spam sites receive search engine penalties.

Then it comes to the DA. Now, whether DA helps in SEO, and to what extent, is highly debatable. I would say that DA matters, but not in isolation. You must give importance to these factors simultaneously.

backlink sourcesSource


2. Quality of Content

I am sure you have seen articles linking to statistics and infographics. The creators of these statistics don't have to follow any tactic to make their content popular. They just developed good content that everyone feels like linking to.

So, the best way is to create high-quality content. Does that mean you should use beautiful typefaces and attractive images?

Backlinks from great quality contentSource

No, just high-quality content, something that is useful and accurate. To be precise, data supported by facts and free from errors is a great identifier of great content.

And, a piece of content is useful when the users or readers can use it immediately due to its relevance. It has to be appropriate in nature and in time.

For example, ten years old marketing tactics are not relevant for marketers as these would not work now, after so many years.  

Informative or actionable content is generally preferred by users who want to learn from your content instead of just enjoying the read. They also share such content with others.      

So, start building high-quality content now if you want natural back-links.


3. Anchor Texts 

The concept of search engine optimization has progressed through various trends. But, the one SEO strategy that has always worked without exceptions is the anchor text quality.

Anchor text is not just a string of words that link to a URL.

Never underestimate the importance of this string as this is the text that contributes significantly to your SEO. The words used in the anchor text and even its length would drastically affect your SEO prospects.

The anchor text should be relevant to the content that it is linking to.

Anchor text for back linksSource

This means that anchor text should contain the right keywords. Your anchor text keywords are not right by default, even if you are a keyword expert. To make them right, the content that the anchor text links to has to be relevant.  


4. No-Follow vs. Do-Follow

This is by far the most interesting concern that SEO professionals have. And, there are so many myths surrounding this issue. For better SEO, should you be getting more do-follow links or no-follow links are just fine?

Only you can answer this question. Let’s see how!

First of all, let us all admit that we are trying to please Google. Because it is ultimately the medium through which we can communicate to our online audience. And, do-follow links are for the search engines.

But, excessive use of such links can give wrong cues to the search engine; and will definitely invite a penalty.

So, you must trade off. Your links should have a mix of no-follow and do-follow types. And the same link partners giving multiple do-follow links to you is never going to help.

SEO simplified back linksSource

Your do-follow links should be distributed across different sites from your niche. And, if you want to naturally include more links on the same sites or in the same content, use no-follow.

Finally, the do-follow and no-follow links would not give the desired benefits if you haven’t placed the links on a quality link partner website. So, now you know what matters more! 



SEO specialists are often in a dilemma about the link building practices. On one hand, link building forms an integral part of SEO.

And, on the other, it shouldn’t be overdone to avoid getting penalized by the same search engine that we are trying to please.

There can be never-ending debates on good links and bad links if we fail to understand that it is a very subjective matter. The links which are good for some might be bad for the others. So, it depends on your purpose and your own site authority as well, and not just on the site authority of the link partner.

And, as I always say, never overdo!

There is a lot more to link-building for SEO that we must know. We must learn more instead of just believing that what we know is absolutely correct. 

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Author Bio: Jin Markov is a Content Writer with GoodFirms.co, a research firm in the USA. He has an experience of 6 years and has been writing on areas related to SEO and digital marketing. 

Topics: Sales & Marketing, SEO, B2B Marketing

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