According to Frank Chimero, a well-known designer, illustrator, and author, "People ignore design that ignores people."
This statement is completely appropriate because it's the UX design that decides the ultimate fate of your website.
UX design is much more than making your website look attractive. It is about creating a mesmerizing customer experience.
But there are certain UX Design mistakes that you should avoid at all costs. These mistakes can spoil your overall customer experience.
Let's explore these eleven crucial mistakes which can sabotage the entire UX design of your website.
Lack Of A User-Centric Mindset
It is always a bad idea to design your digital product in a way so is difficult for the users to access.
The sole motive of a good UX design should be fulfilling the specific requirements of the end users so that to convert them into permanent customers.
In order to please your end users, you have to adopt a user-centric mindset and incorporate interactive features in your website.
For example, you can include a tap to call button in the mobile version of your website instead of simply mentioning the phone number.
In addition, with e-commerce websites, you can simplify and streamline the entire shopping experience of your customers by guiding them with clear steps and letting them complete their ordering process with minimum clicks.
It is an established fact that, you should build a digital product such as a website for solving specific problems and addressing the pain points of your end users.
Otherwise, your website won't be able to add value to your brand.
Cluttered & Crowded Design
In presence of too many alternatives available, users are more likely to choose none of them.
This psychological concept is known as the paradox of choice.
In order to elaborate on it, let's take an example of the menu of a coffee shop. It will be overwhelming for a customer if he/she is presented with 25 different types of coffee. This can be applied to your website also.
You should have a clear vision when designing the UX of your site.
If you have a few popular items, highlight them so that the users can find them without any hassle. Also, guide your users through the website smoothly so there is no need for them to make special efforts to find what they are looking for.
In order to develop an intuitive UX design for your website, you can also take help of numerous website builders available in the market.
These tools can help you in building anything from a simple single-page site to a professional web store, even if you've no HTML or design experience at all.
Some of the most popular website builders are Weebly, Wix, Squarespace, WordPress, etc.
Not Paying Attention To Data Analytics
With the help of analytics programs, you can easily track the success of your website.
You can get an idea of what calls to action and which forms have a positive impact.
Also, you can identify which pages have the largest drop in users.
These details can help you in spotting which problems to be addressed and in what particular order.
There are numerous data collection technologies are available to all businesses. Simply install the tracking code for Google analytics and utilize the collected data in such a way so that to enhance the overall customer experience.
Too Many Pop Ups
Most of the users get frustrated when they get interrupted by a pop up after they have clicked on a link, or started to engage with the content.
These pop ups are intrusive to the web users and can make your website nearly unusable.
In order to avoid such a situation, you should place these pop ups logically on the screen.
Also, you should let users first pursue what they have come for, and only use pop up ads as a hail mary for users intending to leave or to promote a very large discount on an eCommerce site.
Not Making Your Website Mobile-Friendly
The total number of smartphone users across the globe is expected to be over five billion by 2019.
Therefore, it is mandatory for you to make a mobile-friendly website for your brand so that it can cater to that specific niche of users as well.
The easiest way to accomplish this is to build a responsive design. Responsive website offer an optimal experience to all devices such as desktops, tablets and phones through one URL.
Too Large Headers & Graphics
As you can see in the newspaper, the most relevant stories are placed "above the fold."
The idea behind this is to make the most compelling content easily accessible to the readers. The same goes for your website.
Headers, graphics, and logos can guide the users to do significant scrolling. But these can also distract them and overshadow the relevant piece of information.
Therefore, it is crucial for you to ensure that the artwork you select to highlight fits the screen properly and appropriately.
Ignoring To Test
You can actually avoid most of the UX design mistakes with proper testing. With proper testing, you can get an idea of which calls to action, content, forms, graphics, or any other aspect of experience work best for your targeted users.
When doing A/B testing, make sure to focus on only one issue at a time.
In case you introduce too many variables, then it will be very difficult for you to identify what's responsible for any changes.
Not Keeping The Contrast In Check
It is mandatory for a website to be easily readable to the users.
For achieving readability, you have to maintain the level of contrast between the font and the background so that it becomes easier for the users to make sense of the message.
This becomes even more significant if your target audience is older.
In order to make your website easily readable, you should try different combinations of fonts and colors and gather feedback from friends or colleagues on which of them are the easiest to interpret and read.
Trapping Users In Too Many Clicks To Take A Desired Action
It is obvious that the users want something specific, and that is why they visit a particular website. If the path to what actually they're looking for isn't smooth and direct, it can create a problem for you.
You should not try to make them search through numerous pages or sub menus before they find what they actually want.
Otherwise, they will definitely give up and abandon your website.
Also, ensure that what your users want is never numerous clicks away, this long journey through your site will be proven to generate less sales and a higher bounce rate.
A Form Loaded With Too Many Questions
You should consider the fact that the customers might be in a hurry.
In such situations, the entire process of buying, downloading, and subscribing may seem complicated to them.
Therefore, it is crucial for you to take a look at the forms you're asking them to fill.
Keep your forms as simple as you can and don't include unnecessary fields to improve conversion rate optimization.
For example, if there is nothing that has to be mailed or shipped to a particular customer, then there is no need for you to add an address field in your form.
Definitely you can ask a few questions in order to qualify your leads, but keep it simple, relevant, and short.
Implementing Changes Frequently
It is true that the website is a digital extension of your brand. The way in which it is designed and perform will either have a positive or negative impact on your business.
There is no such harm in testing different features so that to spot the good ones that brings you the best results.
But it is not a good idea to change the design elements on a frequent basis, otherwise the users can get frustrated.
It is even more important in the case when you keep shuffling around the location of the key features of your website.
This can distract the users and they can opt some other option available. Therefore, it is significant for you to maintain a consistent look and feel for your website so that it gives a sense of stability to the users.
This list outlines the bare minimum mistakes that you should avoid in order to build an awesome UX design for your website.
In case you really want to create something unique, test it with the potential users and implement their feedback so that to improve your digital product and provide the customers with an exceptional experience.
What are the top 10 web design mistakes?
- Lack Of A User-Centric Mindset
- Cluttered & Crowded Design
- Not Paying Attention To Data Analytics
- Too Many Pop-Ups
- Not Making Your Website Mobile-Friendly
- Too Large Headers & Graphics
- Ignoring To Test
- Not Keeping The Contrast In Check
- Trapping Users In Too Many Clicks To Take A Desired Action
- A Form Loaded With Too Many Questions
- Implementing Changes Frequently