The business-to-business commerce landscape is quickly evolving and shifting away from the more traditional offline operations. Research by Forrester shows that revenue generated by the global B2B eCommerce websites market will top $1.2 trillion by 2021 and grow by 10 percent annually for the next five years.
While technology has played a major role to enable this transition, the main reason behind this tremendous shift is that the expectations of modern B2B customers have changed. Customers want different features, design elements, and access to information to get the most optimal mobile experience. To provide these things, brands and retailers need to find the most appropriate B2B eCommerce Apps that are can easily integrate with the rest of your eCommerce platform. Price isn’t the dealbreaker for these users, but the time saved and ease of use do a great deal.
How eCommerce is Adapting to the Global Pandemic
The e-Commerce game has changed due to the economic disruption caused by the global pandemic. While some industries have decreased in valuations, others like eCommerce have flourished as more businesses turn to online retail to stay afloat. Most people, including the older generations, are becoming acclimated to digital shopping especially with B2B eCommerce apps as their new normal.
In response to Covid-19 social distancing measures when in public, retail businesses are forced to focus on adjusting several critical functions altogether. This includes enabling a rapid shift to remote working as well as facilitating eCommerce and accelerating the deployment of digital touchpoints especially eCommerce apps.
In this guide, we look at the top B2B eCommerce Apps that businesses can leverage during a pandemic to keep their business afloat.
Pepperi is a cloud-based all-in-one platform that uniquely combines B2B eCommerce, mobile order taking, mobile CRM, route accounting, and retail execution. It is designed to serve all business types and sizes in different industries including home accessories, fashion, sporting goods, and more.
The major highlight of this software is its all-in-one platform that is user-friendly for B2B customers. Users can manage catalog order taking, sales processes, eCommerce, and customer information. What’s more, customers can customize workflows, forms, business rules, and shop using a storefront that is personalized to their buyer’s needs and preferences.
Pepperi also integrates seamlessly with a variety of other CRM, enterprise resource planning, retail and accounting systems for payment, shipping, email marketing, and more.
Some notable features in this solution include:
- Mobile CRM and B2B eCommerce
- Customizable digital catalog
- Inventory management
- Sales automation
- Route accounting
- Order management
- Retail merchandising
- Debt management
Starting from $48 per month, Pepperi offers flexible pricing plans including a free trial to check out the functionality and usability. The software features a mobile app for Android and iOS devices (iOS can be downloaded in the App store).
Managing corporate accounts can be a nightmare. Identity verification, credit approval, invoicing, order consolidation, payment reminders, and collections can be intimidating especially for less experienced merchants.
Apruve provides B2Bs with a custom credit management solution that allows online sellers to extend net terms of credit to their customers without doing credit approvals, collections, or worrying about opening any account receivables – the entire process is fully automated and you can receive full payment in 24 hours.
To mitigate risk even further, Apruve performs a quick check of the customers’ history in their database and customizes their credit according to their previous behavior.
The most outstanding features include:
- B2B eCommerce payments
- Digital payment option
- Customizable payment terms
- Electronic invoicing
- Automated credit approval
- Order management
- Credit management software
Apruve integrates with eCommerce frameworks for online orders and other platforms such as ERP to manage and finance orders placed offline for a completely seamless trade credit program.
With its B2B eCommerce order-entry platform, Nuorder helps retailers and brands B2B retailers use this platform to provide a unified and more collaborative wholesale process, where users can browse a variety of products, assort items visually, and make smarter purchase decisions in real-time.simplify processes and enhance customer engagement. It provides a two-way marketplace and ordering system that allow brands to connect to retailers and retailers to discover more brands.
Some of its highlighting features include:
- Two-way marketplace
- Admin tools such as drag-and-drop
- Interactive visual wholesale interface
- Digital product gallery
- Inventory management
- Mobile functionality
- Promotions management
With their intuitive interface and impressive features, merchants can create brand awareness, capture buyer’s attention, and increase workflows from the start to end. Merchants can further manage their catalog on the web or via their mobile devices and grow their business by looking for new buyers through Nuorder marketplace directory.
Packages range from $7,000 to $100,000 and above annually and are customized based on the customer's need.
BigCommerce is among the top B2B eCommerce solutions that is popular for its high flexible APIs, the low total cost of ownership, and a variety of noteworthy features. Its main selling point is its integration of friendly capabilities with other platforms and sales channels such as Brightpearl, ShipperHQ, and others.
Merchants can set up stores, add products, create custom shipping rates for buyers, and sync data across their ERP, CRM, OMS, and other platforms. It also provides you with control over creating landing pages, processing orders, uploading photos, and creating discount coupons.
Some of the common features include:
- Customer groups to segment your customers for pricing, product access, and promotions
- Customizable bulk pricing for customer groups
- B2B flexible payment methods
- Quote management
- Catalog API for seamless integration
- Advanced search options and punchouts
- Purchase orders approval
- Mobile eCommerce
With tons of built-in features and data tools, BigCommerce is a great choice for large or fast-growing businesses. BigCommerce further optimizes your SEO by automatically customizing your meta-tag, URLs, and robot.txt.
BigCommerce offers three pricing plans – Standard at $29.95 per month, Plus at $79.95 per month, and Pro at $299.95 per month.
Equipped with powerful and robust features and tools, Magento offers businesses infinite flexibility when it comes to integration and taking control of their stores. It also includes additional features for B2B sellers to help in the proper management of multiple partners and brand accounts. For instance, B2B buyers can upload CSVs or enter SKUs to quickly place orders with your store.
You can customize the back-end and simplify the handling of content and inventory. It’s also easy to create branded stores for mobile devices and desktops.
Some of its powerful features include:
- Marketing and conversion tools such as coupon codes, customer groups, discounts, and recommendations
- Shopping cart system with payment gateways
- Order history management
- SEO recommendations
- Product recommendations
- Product browsing and catalog management,
- B2B eCommerce, mobile eCommerce and ERP integrations
- Inventory management
- Instant purchase and merchandising
Magento can integrate with other B2B solutions easily and allows users to design store according to their needs. Prices start at $2000 per month for the starter pack plus a free trial.
Managing business functions manually might be a cheaper option. But, with customized automated apps, you get better coverage with less effort and save a lot of quality time for improved productivity.
Now that you have a clear picture of what you should be looking for in a B2B eCommerce app, and the best options available, it’s time to narrow down your choices.
While at it, focus on the choice that meets the specific needs of your store. The best part about these solutions is that they are compatible with each other, and integrating several of them with your store can significantly yield great returns in the long run.