Apruve Blog

10 KPIs to Measure Successful B2B Marketing

KPIs, or key performance indicators, exist for a reason. They let you gauge the impact of your...

August 22, 2017

Finding Success in Google AdWords

Google AdWords is an extremely valuable tool, but it isn’t just for marketers. The beauty of...

August 16, 2017

8 Key Technologies For B2B eCommerce

Most B2B companies have an online presence. However, having a website with a shopping cart is...

August 15, 2017

15 Must-Have eCommerce API Features for Your eCommerce Site

An API, or application programming interface, is a method of communication by which different...

August 11, 2017

The Importance of UX Design on eCommerce Revenue

A year ago I went to Florence, Italy. Apart from sight seeing and drinking wine, I had one large...

August 10, 2017

Is Your Payment Offering Slowing Down Your B2B Selling Process?

It's no secret that we live in a fast-paced world in which seemingly no one has time to...

August 09, 2017

7 Key Differences Between B2B Transactions and Consumer Purchases

Not all purchases are created equal. 

August 04, 2017

8 Disastrous B2B Marketing Mistakes

B2B marketing is fast evolving -- ideas that worked in the past may not apply today. They may...

August 03, 2017

7 Steps to Starting an Online Store Website

Your product is ready to distribute and you have inventory to sell online. Before you can do...

August 02, 2017

10 Misconceptions About Business-To-Business eCommerce

Even though an increasing number of B2B merchants are incorporating eCommerce into their...

August 01, 2017
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