Apruve Blog

For B2B suppliers, the cost of acquiring new customers is often much higher than retaining one....

Marketing to B2B (business-to-business) customers is not the same as marketing to B2C...

It's no secret that including product photos on an e-commerce website can boost conversion rate.

Many brands work with status quo distributors because the solution is already in place and easy...

Digitizing workflows is hot. That’s because as millennials enter the marketplace, they bring a...

Forrester estimates that B2B eCommerce will reach $1.1 trillion and account for 12.1% of all B2B...

According to Nielsen, trade promotions represent 60% of the marketing budget and account for...

B2B eCommerce is projected to hit $1.1 trillion by 2020. For B2B merchants, having an eCommerce...

B2B customer financing is the extension of credit to customers for purchasing your products or...

Marketing and sales for industrial B2B companies have changed significantly during the past few...