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What's holding CFOs back from digital finance initiatives


Posted by Matt Osborn - 16 December, 2019

Your Master Class on How To Use Shopify

If you are new to online trading or you have just begun selling products over the internet, then chances are that you have heard the name Shopify. Many people have amazing products to sell, but not everyone is tech-savvy. Not everyone knows how to start an online e-commerce store or write codes for a responsive website.


In this digital age, where people spend more time on the internet, in front of their phone screen, businesses that transitioned quickly from the offline brick and mortar store to online e-commerce stores are the clear winners in this highly-competitive business and marketing industries. Since the entire business and marketing worlds went through all-inclusive digitization, online store builders surfaced as the ultimate business reputation builders.

Believe it or not, you can become a digital entrepreneur like logo venture in a few minutes. Whether you want to acquire a little extra cash from a part-time business or you want to run a profitable e-commerce business as a full-time job, these online store builders have made the online trading and selling processes much easier and simpler.

When it comes to online store building platforms, Shopify is hands-down the best store builder. From providing a complete platform package to providing you with opportunities and features to grow, build and manage your company, Shopify is the go-to platform for many successful organizations and companies and the one-stop platform of hundreds of fresh startups.

Shopify is a cloud-based hosting platform that keeps you away from the worries and hassles of software and web servers upgrades and maintenance. It also provides you with ease of accessing and operating your business from every nook and corner of the world; all you need is an internet connection and access to any internet-based device.

Why Shopify?

Most business owners do not want to go through the tedious website building process and don’t want to worry about the tricky mechanics of website building; they just want to trade and vend their products, that’s when software like Shopify comes into the play.

Shopify is a comprehensive digital selling platform that is widely used and preferred because of its low startup business cost and easy to understand user interface. It allows the users to create a stunning website and use the offered shopping cart solutions to trade, manage, ship and market their products and services. In the lowest monthly subscription fee, you can start your business, build a highly-functional online store all with little technical knowledge or expertise.

Shopify covers a wide array of features, essential for online stores. Whether that is providing high-quality payment methods and product designs for inventory management and trade legalities, this software enables you to establish a successful and highly-serviceable retail and business store within few clicks.

With Shopify you don’t have to stress about coming up with bug-free web code, the software walks through the entire coding and website building while reducing your programming struggles and hassles. Not only Shopify makes the whole website building stress-free, but it also allows you to have your own domain name. You own all the hosting rights while the software does all the code and back-end maintenance for you.

Designing an online store might sound like an easy task, but it’s no cakewalk. However, with Shopify, you can pick any design theme from the extensive theme collection and can tweak the colors, patterns and different elements as per your preference. It also keeps and maintains a record of all your business transactions, sold products, orders, and payments while enabling you to focus more on business growth rather than the everyday business activities.

Are you convinced? If you want to start an online e-commerce store, then Shopify is the right platform for you. Let’s walk through the online business setup process, from store building to product selling.

Setting up the online store with Shopify:

Starting an online store with Shopify requires you to sign up for the software and to give you a clear idea about how it’s done, they even offer a 14-days free trial. To launch your online e-commerce, you need to get yourself registered by making an account in it.

Sign up

Go to the app’s site, fill in the sign-up form with all the required information and you will have a Shopify account. Start your free trial and enter your business name. Your store name should be unique; otherwise, Shopify will ask you to change your store name.

Once you are done with the sign-up, the site will ask you to enter some more details and information like your name, contact details, and address and location information. You will then be asked about the products and services you want to sell. However, if you are just visiting the site to see if it works or not, then you simply select the “I am just playing around” option. Once you are done with providing all the relevant information, click the “I am done” button, with that, you can now move on to the next step.

Instituting your online store

Once you have made it through the sign-up process, you will be directed to your store’s admin page. Now, through this page, you can start making changes to your e-commerce platform. Upload the offered products, select and integrate your chosen payment methods and choose a shipping method. This admin page is of key importance as it provides you with all the necessary information needed to start and operate an online business store.

Pick a theme and layout

The Shopify software has its own official "theme store". Filled with hundreds of exceptional themes and layouts, the themes included in this store are designed by professionals which gives you the guarantees maximum support and reliance that your business platform is in good hands.

All the themes are incorporated with an edit feature which allows the users to modify things without making any changes to the actual code. If fine-tuning the theme doesn’t fulfill your theme requirements, you can get in touch with the international team of experienced designers known as “the Shopify experts” and can get a fully customized theme.

Log into your Shopify account, visit the theme store, choose a theme category, determine your theme features and select one from the wide-ranging variations and well-assorted collections. Depending on your business nature and category, you can filter the themes by paid and free, varying price ranges, popularity and recently added.

Before finalizing any theme, make sure to view the sample image of the selected theme. You will be provided with more details like mobile responsiveness about the chosen theme. Read the reviews and opinions of other online retailers and store owners.

To view how the theme works, click the demo button. Once you are sure about the selected theme press the green button and confirm your theme. Now you are all ready to install the theme. Once your theme has been downloaded, the app will give you the option "theme manager" from where you can view all your published and unpublished themes.

Visit edit settings

The majority of the Shopify themes come with editing features so that you can make changes to your store’s appearance and looks and won’t end up with a clone of millions other online platforms and business stores.

If tweaking the selected theme doesn’t satisfy your store requirements and needs, you can go to the "customize theme" option which provides you with full control of your store’s functionality. Some themes even let the user rearrange the elements, change the color contrasts and schemes and add relative functionality items to the product page.

Start adding your product

Click the additional products, and you are all good to start filling your online store with hundreds of products, goods, and services. Add as many product details and all the relevant specifications to give a piece of comprehensive information to your potential customers.

Add product images to and to keep your store tidy to make sure to use images of the same dimensions. Once you are done uploading product images, group your product in different collections based on the integral features and characteristics of the product. This makes your online store easy to navigate through and the interface user-friendly.

Once you finish fine-tuning the looks of your website, it’s time to decide the payment gateway of your website. Determine the transaction charges and choose the types of cards that will be accepted on your website. If you want to choose any other payment gateway you can click the enable payment gateway link to use a third-party gateway.

Go live with your online store

To get your website, you need to add a domain name to host your online site. However, before you go live with your site, you need to fill in the pay taxes and delivery charges. Test your ordering system by using a bogus gateway. Set up your shipping rules and rates in the shipping page provided on the admin page.

Now you are open for services!

If you have followed each of the above-mentioned steps, you will end up with a successful and fully operational online store, all ready to make sales and trade. With that being said, Shopify provides a great online business opportunity with the lowest business cost and the easiest business processes.

B2B eCommerce Marketing


Topics: B2B eCommerce, ecommerce

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